Head of Marketing at CIG Motors Company Limited

Job Title: Head of Marketing

Activities

• Develop and execute comprehensive marketing strategies aligned with the company’s overall business objectives.
• Conduct market research to identify target audiences, understand customer needs, and track industry trends.
• Develop and manage the company’s brand identity and messaging for the commercial vehicle segment.
• Build and maintain positive relationships with media outlets and key stakeholders. Manage corporate communications and public relations activities.
• Oversee digital marketing efforts, including social media, content marketing, SEO, and paid advertising.
• Develop and manage social media strategies to engage with target audiences and drive brand awareness.
• Plan and execute advertising campaigns across various channels, including print, digital, and outdoor.
• Identify and collaborate with influencers to promote the company’s products and services.
• Plan and execute corporate events, such as conferences, trade shows, and product launches.
• Oversee the creative development of marketing materials, including brochures, website content, and video assets.
• Implement strategies to generate qualified leads for the commercial sales team.
• Manage lead nurturing campaigns to convert leads into customers.
• Track and analyze marketing performance metrics to optimize campaigns and measure ROI.

Candidate Profile

• Minimum of 10 years experience working in a multinational environment
• Possess Bachelor’s and Master’s Degree in relevant courses or MBA
• Belong to professional certification bodies in marketing.

Application Instructions:

The application deadline is Not Specified. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy

Website:
Official Job Website: https://cigmotors.com.ng/