Senior Director, Nutrition Category at Coca-Cola Hellenic Bottling Company

Job Title: Senior Director, Nutrition Category

What You’ll Do

• Drive bottler alignment on the marketing agenda: portfolio priorities, consumer insights and category/brand strategies and plans (objectives, execution and success metrics, activity calendars, including Innovation projects and end to end Campaigns) in partnership with Customer and Commercial and Franchise Leadership.
• Provide input on Operating Unit-and Market-level portfolio strategy, brand plans and local innovation opportunities
• Provide market input for the development of Operating Unit- and market-level Integrated Marketing Experience campaigns and approve commercialization of Innovation projects and (as applicable)
• Orchestrate localization and real-time amplification of Integrated Marketing Experience campaigns within the Franchise unit, providing input to Operating Unit Integrated Marketing Experience ​ team
• Review and approve the marketing plans and integration of plans in country/region with the relevant bottlers. Oversee plans at local level, including activations, consumer promotions, experiential marketing, and events (leveraging mkt assets)
• Lead franchise marketing preparation and participation in key business System Review meetings. Show case Best Practice models that can scale to other Regions
• Lead briefing of adhoc requests based on dynamic market needs and Bottler requests linked to key business priorities- working with Category Leads to decide on best response plan
• Carry out duties through your team (including situational coaching and talent development) ; and interacting regularly with Africa Operating Unit Frontline Marketing Lead and Franchise Leadership team to deliver the plan as measured by volume, share and profit

Requirements

• Bachelor’s degree, MBA is an added advantage.
• Significant marketing and leadership experience (12-15 years), including leading large teams
• Direct experience with marketing activation
• Business and commercial acumen, including financial expertise
• Experience working with The Coca-Cola Company external partners (bottlers and customers)
• Experience working with marketing in large regions preferred
• Experience working in cross-functional and cross-geographical teams is preferred.
• Ability to provide nuanced franchise unit-level input on marketing strategy and plans (e.g., consumer / shopper insights) and other key elements of broader operating unit / global strategy, as necessary.
• Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda.
• Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers.
• Ability to identify needs for campaign localization or customization as necessary
• Ability to guide media buying (in partnership with Mkt procurement), as necessary.

Application Instructions:

The application deadline is Not Specified. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://careers.coca-colahellenic.com/en_US/careers