Digital Marketing Specialist at MKOBO Microfinance Bank

Job Title: Digital Marketing Specialist

Job Role

• As a Digital Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business to optimize the performance of our digital strategies.
• The primary focus of this role is to build and maintain brand awareness and drive acquisition of customers through various digital marketing campaigns.
• Other duties include performing market research, strategizing with other marketing professionals and creating content to aid in the success of all digital marketing campaigns.

Responsibilities

• Develop, implement and manage the organization’s social media strategy.
• Work with Growth Marketing Manager to define and report weekly important social media KPIs.
• Manage and oversee social media content and accounts across all social media platforms
• Managing the digital marketing calendar
• Creating visual concepts for promotional activities
• Maintaining the online presence and reputation of the company
• Overseeing the creation and maintenance of social media content
• Tracking digital marketing performance
• Creating and updating digital marketing reports
• Generate original content and collaborate with partners (case studies, videos, blog, articles, email, social media, etc.) to develop and drive product growth.
• Grow and manage our online community
• Implement and monitor SEO and user engagement and suggest content optimization.
• Promote company brand and products online and creatively connect with our target audience through various digital channels to drive growth.
• Increase company’s online visibility, awareness and protect its reputation
• Use insights and performance metrics to increase market penetration and brand equity.

Qualifications

• BA in Marketing, Digital technologies or similar relevant field
• 2+ years of experience as a Digital Marketing Specialist
• 2+ years of hands-on experience with SEO, community management
• Demonstrable experience in content marketing/ management, email, social media and/or display advertising campaigns.
• Experience in Digital Marketing
• Experience in building and managing a community.
• Experience with Google Ads and Google Analytics
• Experience in a FINTECH industry is a added advantage.

Must have skills:

• Problem solving
• Creativity content writing
• Data Analystics

Knowledge:

• Experience in content creation
• Good knowledge/understanding of different digital marketing channels
• Proficiency with SEO/SEM tools.
• Good knowledge of B2C social media platforms
• Good knowledge of graphics design packages (Canva, Photoshop, CoralDraw) or similar
• Good knowledge and experience with online marketing strategies, tools and best practices.

The Mkobo Way (Company culture that we don’t negotiate with):

• We put our CUSTOMERS needs first – We only exist as a business because of our customers. So we focus on long term loyalty not profits. We put the Customers needs at the heart of everything we do.
• We have a CAN DO attitude – We’re making a positive, important change in the world. We can’t do this by staying in our comfort zones. No-one can do this alone. We need each other. We are all in this together
• We think and act like OWNERS – If you see a problem or opportunity, don’t wait, OWN IT. We work on our own personal growth and We do the best for the company, not for specific individuals or teams.
• We live by KISS (Keep It Simple Stupid) – Unnecessary complexity gets in the way of purpose and should be avoided at all times. 
• We are OPEN to change – Innovation can only happen when we open our minds to change either personally or as a business. We can only change if we constantly seek feedback, not consensus.

Application Instructions:

The application deadline is Not Specified. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Job Website: https://mkobo.bank