Social Media Manager at PicckR

Job Title: Social Media Manager

Role Overview

• We’re looking for a Social Media Manager to grow PicckR’s online presence, engage users, attract business partners, and enhance brand awareness across social media platforms, including Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube.
• This role involves content creation, community engagement, paid advertising, business outreach, email marketing, and performance tracking. The ideal candidate is creative, data-driven, and highly proactive, with experience in content creation, video production, and social media analytics.
• This is a hybrid role, requiring both remote work and in-person meetings or activations.

Key Responsibilities
Social Media Management & Content Creation:

• Develop and execute a content strategy for Instagram, Twitter, LinkedIn, Facebook, TikTok, and YouTube.
• Create and publish engaging posts, videos, reels, stories, and YouTube content that reflect PicckR’s brand identity.
• Monitor social media trends and implement innovative content ideas.
• Manage a content calendar, ensuring a consistent posting schedule.
• Utilize SEO best practices for social media and YouTube to maximize reach.

YouTube Content Strategy & Management:

• Plan, script, and produce short-form and long-form video content for YouTube.
• Edit and optimize videos for SEO, thumbnails, and engagement.
• Drive subscriptions and watch time growth by creating high-quality, valuable content.
• Monitor YouTube analytics and adjust strategies to increase audience retention.

Community Engagement & Growth:

• Actively engage with followers, respond to comments and messages in a timely manner.
• Build relationships with influencers, customers, and businesses to increase brand loyalty.
• Monitor brand mentions and participate in relevant industry conversations.
• Launch and manage user-generated content campaigns.

Paid Advertising & Performance Tracking:

• Plan, execute, and optimize social media and YouTube ads to drive engagement, sign-ups, and conversions.
• Track ad performance and adjust strategies based on data insights.
• Conduct A/B testing to improve ROI on paid campaigns.

Business Outreach & Partnerships:

• Identify and reach out to potential business partners via social media.
• Develop strategic collaborations with influencers, brands, and key stakeholders.
• Work with the sales team to convert social media leads into business clients.

Email Marketing & Campaigns:

• Plan and execute email marketing campaigns using Mailchimp.
• Segment email lists to send personalized content that resonates with different audiences.
• Track email open rates, click-through rates, and conversions to optimize campaigns.

Analytics & Reporting:

• Monitor social media and YouTube performance metrics and generate reports with insights.
• Use data to improve content strategies, audience engagement, and ad performance.
• Regularly update leadership on key trends, challenges, and growth opportunities.

Key Performance Indicators (KPIs):
Social Media Growth & Engagement:

• Follower Growth: Increase followers by 10% month-over-month across platforms.
• Engagement Rate: Maintain an average engagement rate of 5%+ per post.
• Response Time: Reply to comments and DMs within 1 hour during business hours.
• Hashtag Performance: Ensure posts rank within the top 10 hashtags used.

YouTube Performance Metrics:

• Subscriber Growth: Increase YouTube subscribers by 10% month-over-month.
• Average Watch Time: Maintain an average watch time of 3+ minutes per video.
• Video Views: Ensure at least 5,000 views per video within the first 30 days.
• Click-Through Rate (CTR): Maintain 4%+ CTR on video thumbnails.

Content Performance:

• Post Reach: Ensure at least 30% of followers see each post.
• User-Generated Content (UGC) Rate: At least 10% of posts feature user content.
• Video Completion Rate: Ensure at least 50% of viewers watch videos to the end.

Paid Advertising & ROI:

• Ad Click-Through Rate (CTR): Maintain a 3%+ CTR on social media ads.
• Conversion Rate: Achieve at least 10% of ad clicks leading to sign-ups or sales.
• Cost Per Lead (CPL): Keep cost per lead below industry benchmarks.

Business Outreach & Lead Generation:

• Leads Generated: Reach out to at least 50 businesses per month via social media.
• Partnership Conversions: Convert at least 10% of social leads into partnerships.
• Email Open Rate: Achieve at least 25% open rate on Mailchimp campaigns.

Email Marketing Performance:

• Click-Through Rate (CTR): Maintain at least a 5% CTR on email campaigns.
• Unsubscribe Rate: Keep email unsubscribes below 2% per campaign.
• Customer Reactivation Rate: Convert at least 10% of inactive users through targeted email campaigns.

Brand Awareness & Market Positioning:

• Brand Mentions: Track at least 100+ organic brand mentions per month.
• Influencer Collaborations: Secure at least 2 influencer collaborations per quarter.
• Press & Media Features: Secure at least one media or blog feature per month.

Expectations for Success:

• Creative Thinking: Develop fresh, engaging content that resonates with our audience.
• Data-Driven Approach: Use analytics to guide content, ad, and outreach strategies.
• Proactive Engagement: Actively interact with followers, influencers, and business prospects.
• Brand Consistency: Maintain a strong, recognizable brand voice across all platforms.
• Collaboration & Communication: Work closely with marketing, sales, and operations teams.
• Adaptability & Growth Mindset: Stay up-to-date with industry trends and adjust strategies accordingly.

Required Qualifications & Skills

• Experience: 2+ years in social media management, digital marketing, or content creation.
• Content Creation: Strong skills in writing, graphic design, and video editing (Canva, Adobe, CapCut).
• Social Media Ads: Experience in running Facebook, Instagram, LinkedIn, YouTube, and TikTok ads.
• YouTube SEO & Strategy: Strong understanding of YouTube content optimization and video growth strategies.
• Email Marketing: Proficiency in Mailchimp or other email marketing tools.
• Analytics & SEO: Familiarity with Google Analytics, YouTube Studio, Meta Insights, and SEO principles.
• Industry Knowledge: Experience in logistics, ride-sharing, or delivery platforms is a plus.

Salary
N100,000 – N150,000 monthly.

Application Instructions:

The application deadline is 20th March, 2025. Qualified and interested candidates should send their updated Resume to: [email protected]  using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.