Head of Marketing at Ivee Consulting Limited

Job Title: Head of Marketing

Job Summary

• The Head of Marketing will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth for the company. 
• This role requires expertise in digital marketing, brand positioning, customer engagement, and data-driven decision-making within the fintech industry. 
• The ideal candidate will lead a high-performing marketing team to implement innovative campaigns and optimize marketing performance.

Key Responsibilities
Marketing Strategy & Brand Development:

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Build and strengthen the company’s brand identity and market positioning.
• Oversee market research and competitor analysis to identify growth opportunities.
• Establish key performance indicators (KPIs) to measure marketing effectiveness.

Digital & Growth Marketing:

• Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, and content marketing.
• Drive customer acquisition and retention strategies through data-driven campaigns.
• Optimize digital channels to enhance user engagement and lead generation.
• Implement performance marketing strategies to maximize ROI.

Product Marketing & Customer Engagement:

• Collaborate with product and sales teams to create compelling go-to-market strategies.
• Develop customer insights and personas to tailor marketing messages.
• Enhance customer experience through targeted campaigns and engagement initiatives.
• Oversee content creation, including blogs, newsletters, and educational materials.

Public Relations & Corporate Communications:

• Manage public relations efforts to enhance brand credibility and media presence.
• Develop communication strategies for press releases, partnerships, and sponsorships.
• Represent the company at industry events, conferences, and media engagements.
• Maintain strong relationships with media, influencers, and industry stakeholders.

Team Leadership & Budget Management:

• Lead, mentor, and develop the marketing team to achieve business goals.
• Oversee marketing budgets, ensuring cost-effective allocation of resources.
• Work closely with cross-functional teams to align marketing with business objectives.
• Stay updated on fintech trends, emerging technologies, and industry best practices.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8+ years of experience in marketing leadership roles, preferably in fintech or financial services.
• Proven track record in digital marketing, brand management, and customer acquisition.
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent leadership, strategic thinking, and communication skills.
• Proficiency in marketing automation tools, CRM software, and analytics platforms.

Preferred Experience:

• Experience scaling marketing efforts in a high-growth fintech startup.
• Knowledge of regulatory and compliance requirements in financial marketing.
• Strong network within the fintech, banking, and payments industry.

Application Instructions:

The application deadline is 31st March, 2025. Therefore, Qualified and interested candidates should send their updated Resume to: [email protected] using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Job Website: https://find-and-update.company-information.service.gov.uk/company/09140271