Product Marketer at Nomba (Formerly Kudi)

Job Title: Product Marketer

Job Description

• We’re looking for a Product Marketer to lead positioning, messaging, and go-to-market efforts for our business banking solutions targeting enterprise customers.
• In this role, you’ll craft compelling narratives, enable sales teams, and drive the successful launch and adoption of new features across key verticals.
• You’ll work closely with Product and Sales to help enterprise businesses understand the value of our products and convert strategic opportunities into long-term wins. If you’re a hands-on marketer with fintech or B2B experience and a strong grasp of enterprise buyer behaviour, we’d love to hear from you.

Responsibilities

• Develop clear, differentiated messaging and positioning for each product within our business banking suite
• Tailor messaging strategies for specific enterprise verticals and ensure consistency across all customer-facing content
• Own go-to-market strategy and execution for new enterprise products and features.
• Partner with Product and Sales to launch and scale new offerings to specific enterprise prospects.
• Train Account Managers to effectively position and sell our products to large businesses.
• Collaborate on custom pitches and value narratives, and create sales decks, pricing guides and playbooks
• Track competitive offerings and market gaps to inform product positioning, sales strategy and opportunities for new product or features
• Run win/loss analyses and customer interviews to uncover insights on enterprise decisions
• Highlight key proof points that demonstrate product value to enterprise audiences.

Requirements

• 5+ years in product marketing, ideally in fintech, or enterprise B2B
• Proven track record of launching and scaling enterprise-focused products or features.
• Good understanding of enterprise buyer behaviour and vertical-specific messaging.
• Hands-on experience creating go-to-market plans, sales tools, and marketing collateral.
• Data-driven and able to turn insights into strategy
• Familiarity with enterprise banking, payments, POS, or financial operations
• Excellent project management and execution skills

Desired Skills and Experience:

• 5+ years in product marketing, ideally in fintech, or enterprise B2B
• Proven track record of launching and scaling enterprise-focused products or features.
• Good understanding of enterprise buyer behaviour and vertical-specific messaging.
• Hands-on experience creating go-to-market plans, sales tools, and marketing collateral.
• Data-driven and able to turn insights into strategy
• Familiarity with enterprise banking, payments, POS, or financial operations
• Excellent project management and execution skills

Application Instructions:

The application deadline is Not Specified. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Websites: https://nomba.zohorecruit.com/jobs/Careers/