Head of Retail – Sales & Marketing at Dangote Sugar Refinery Plc – Dangote Group

Job Title: Head of Retail – Sales & Marketing

Job Summary

• Dangote Sugar Refinery Plc is seeking an experienced, results-driven, and strategic leader to serve as Head of Sales, Retail.
• The role involves overseeing all aspects of retail sales operations across Nigeria, driving revenue growth, expanding market share, and developing a high-performing sales team in alignment with the company’s strategic goals.

Key Responsibilities
Strategic Leadership & Business Development:

• Develop and implement strategic retail sales plans to achieve company targets and market penetration objectives.
• Identify new retail market opportunities and partnerships to expand product reach.
• Lead market analysis and competitive intelligence to inform decision-making and pricing strategies.

Sales Management:

• Oversee the development and execution of retail sales strategies across all regions.
• Set performance targets for regional sales teams and monitor KPIs to ensure achievement of business goals.
• Implement systems for sales forecasting, pipeline management, and customer tracking.

Team Leadership & Development:

• Lead, mentor, and coach regional and area sales managers to build a motivated and high-performing retail sales force.
• Develop and manage training programs to improve product knowledge and sales effectiveness.
• Foster a culture of accountability, innovation, and continuous improvement.

Customer Relationship & Channel Management:

• Strengthen relationships with key retailers, distributors, and partners across all regions.
• Ensure exceptional customer service and after-sales support across retail channels.
• Manage retail pricing strategy in collaboration with marketing and finance teams.

Operational Excellence:

• Work closely with supply chain and logistics teams to ensure timely product availability and delivery.
• Monitor market trends, customer feedback, and competitive landscape to recommend tactical adjustments.
• Ensure compliance with company policies, industry standards, and regulatory requirements.

Qualifications and Experience
Education:

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA or relevant postgraduate qualification is highly desirable.

Experience:

• Minimum of 12 years’ progressive experience in sales and distribution within the FMCG sector, with at least 5 years in a senior retail leadership role.
• Proven track record of driving revenue growth and expanding retail market presence.
• Strong experience managing large sales teams and complex regional operations.

Technical Skills:

• Deep understanding of FMCG retail sales channels, route-to-market strategy, and channel development.
• Strong analytical and commercial acumen; proficient in the use of sales data and CRM tools.
• Excellent negotiation, communication, and stakeholder management skills.

Soft Skills:

• Strategic thinker with strong leadership and decision-making abilities.
• Results-oriented and self-driven with a high sense of ownership.
• Adaptable, collaborative, and able to thrive in a fast-paced, performance-driven environment.

Benefits

• Be part of a leading indigenous company driving industrial growth in Nigeria.
• Work in a dynamic and collaborative environment.
• Opportunities for professional growth and development.
• Competitive compensation and benefits package.

Application Instructions:

The application deadline is Not Specified. Therefore, Qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION.” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://apply.workable.com/dangote/