Head, Digital Marketing at Unified Payments Services Limited

Job Title: Head, Digital Marketing

Job Summary

• The Head, Digital Marketing will lead and execute the fintech company’s digital marketing strategy across all online platforms.
• The ideal candidate will drive customer acquisition, engagement, retention, and brand awareness through performance-driven campaigns, content marketing, SEO/SEM, social media, email marketing, and paid advertising.
• This role requires both strategic thinking and hands-on execution to grow the brand and user base in a competitive financial technology space.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy to support brand visibility, lead generation, and user growth.
• Manage performance marketing campaigns (Google Ads, Meta, LinkedIn, etc.) with a focus on ROI and CAC optimization.
• Oversee content strategy including blogs, product pages, video content, newsletters, and website UX.
• Optimize SEO/SEM strategy to drive organic traffic and improve search engine rankings.
• Lead the company’s social media strategy and ensure consistent brand messaging across platforms.
• Leverage marketing automation tools for customer onboarding, segmentation, and retention campaigns.
• Stay up-to-date with the latest trends, technologies, and algorithm changes in the digital landscape.
• Oversee the digital marketing budget and ensure efficient allocation across channels.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field. Master’s Degree is a plus.
• 7 – 10 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience managing digital campaigns in a B2C or B2B fintech or tech-driven environment.
• Strong expertise in tools such as Google Ads, Facebook Ads Manager, Google Analytics, SEO tools (SEMRush, Ahrefs), and CRM systems.

Application Instructions:

The application deadline is 9th August, 2025. Therefore, Qualified and interested candidates should send their updated Resume to:  [email protected]  using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://up-ng.com/