Marketing Manager at Coinbox Limited

Job Title: Marketing Manager

Job Summary

• The Marketing Manager will develop and execute marketing strategies that will attract and retain retail and corporate forex clients, increase transaction volumes, and grow brand visibility in line with regulatory restrictions.
• The Marketing Manager must balance creative market growth initiatives with compliance with CBN’s marketing and communication guidelines.

Key Responsibilities

• Develop and execute integrated marketing plans targeting high-net-worth individuals, SMEs, corporate clients, and travelers.
• Define and maintain the brand identity and ensure consistency across all channels.
• Position the BDC as a reliable, secure, and fast forex partner.
• Identify and target potential forex buyers (travelers, importers, students, corporates).
• Develop customer segmentation and execute targeted campaigns.
• Establish and nurture client relationships to promote loyalty and referrals.
• Supervise digital platforms including the company website, WhatsApp Business, Google My Business, Instagram, and LinkedIn.
• Oversee content creation for social media and coordinate performance marketing (e.g. sponsored ads).
• Coordinate offline efforts such as corporate visits, branded gifts, pop-up stands, and strategic partnerships.
• Work with compliance/legal team to ensure that all campaigns meet CBN’s advertising guidelines for BDCs.
• Avoid unauthorized promotions such as exchange rate advertisements or public rate displays unless approved.
• Monitor forex industry trends, customer behavior, and competitor activities.
• Provide insights into product/service improvements and customer experience enhancements.
• Manage marketing budgets effectively and report on ROI and KPIs.
• Supervise the marketing team and coordinate with external vendors, agencies, or content creators.

Qualifications and Experience

• Minimum of a BSc. Or an HND degree in Marketing, Mass Communication, Business Administration, or a related field.
• Professional certifications in digital marketing, brand management, or CRM (e.g. CIM, HubSpot, Google Ads) are an advantage.
• Minimum of 5 years’ experience in marketing or sales, preferably in financial services, fintech, or BDC.
• Knowledge of Crypto, USDT, is an added advantage.
• Experience in marketing regulated financial products is a strong asset.
• Deep understanding of financial marketing within a regulated environment
• Excellent verbal and written communication skills
• Creativity, brand storytelling, and campaign planning
• Strong networking and client relationship management skills
• Proficiency in digital tools (Canva, Google Analytics, Meta Ads Manager, Excel, CRM platforms)
• Ethical marketing practices and attention to compliance boundaries
• Must demonstrate professionalism, discretion, and reliability
• Track record of meeting lead generation and client acquisition KPIs

Salary
N600,000 monthly (commission to be agreed upon).

Application Instructions:

The application deadline is Not Specified. Qualified and interested candidates can: “Click Here To Submit Application.” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website: https://coinboxlimited.com.ng/