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Product Marketing Manager at Zabira Technologies

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View Jobs at Zabira Technologies
Full Time Jobs
Lagos
Posted 2 years ago

We are recruiting to fill the position below:

Job Title: Product Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email and display advertising campaigns.
  • Design, build and maintain our social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels.
  • Collaborate with agencies and other vendor partners.
  • Evaluate emerging technologies.
  • Study company products.
  • Translate technical details into benefits for the user.
  • Follow and analyze market trends to position products.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across marketing channels (landing pages, ad campaigns).
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies.
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Any other duty that might be assigned.

Job Requirements

  • Candidates should possess a Bachelor’s Degree qualification.
  • 5 – 7 years work experience.

Application Closing Date
24th November, 2022.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Title as the subject of the mail.

Job Features

Job CategoryManufacturing / Production Jobs, Marketing - Advertising

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