Lead Generation, Field Marketing (Job Opening)Manager at Max Drive

Job Title: Lead Generation, Field Marketing Manager

Location: Lagos
Employment Type: Full-time

Position Overview:

• We are looking for a reliable and seasoned Field Marketing Manager who will manage, plan, field marketing campaigns and coordinate day-to-day projects and other marketing employees across Nigeria and our growing footprint across Africa. 
• You’ll play a major role in executing and measuring the results of various marketing campaigns. You must be highly analytical, a self-starter, results-oriented and able to thrive in an entrepreneurial and fast-paced environment. We are also committed to and encourage equal opportunity.
• As Field Marketing Manager you will report to the Director of Product Marketing and coordinate with internal teams (e.g. Growth/Sales). You will be supported by a growing number of Field Marketing Associates, as well as MAX’s dedicated field marketing agency.

Duties and Responsibilities Summary:

• Planning field marketing events, including choosing locations, materials and staff for assignments.
• Managing key vendor relationships, including MAX’s field activations agency partners, collateral suppliers and licensing intermediaries.
• Liaise closely with the Field Sales team, in order to ensure field marketing efforts deliver quality leads that the FS team can close.
• You will be in charge of a field marketing calendar of events, which will likely include multiple activations, across multiple cities in multiple countries, at any given time. 
• The field marketing calendar you develop will also need to make provision for seasonal promotional opportunities, as identified in conjunction with the Director of Product Marketing.
• Auditing the results of field marketing efforts to identify strengths and weaknesses and adjust methods accordingly.
• Deliver a results report for every activation activity, as well as weekly and monthly reports of activation activity impact per city.
• In particular, develop processes to measure footfall, reach, engagements and number and quality of leads generated.
• You will also take accountability for the budgeting process for individual field marketing interventions, and report on key metrics such as cost per lead.
• Ensure all events and field marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.

Basic Requirements:

• Degree in marketing, sales or relevant field
• At least 5 years of experience delivering, accelerating, and expanding sales pipeline through regional marketing or similar role
• Strong written and oral communication
• Ability to communicate in Yoruba and Pidgin an advantage 
• Highly organized and proficient at managing multiple projects at the same time
• You are entrepreneurial and work well in a rapidly changing environment
• You are creative, innovative, and always think outside the box
• Ability to work in a global context – Previous experience working in high-impact environments is preferred
• Past track record of recruiting and developing a high performing team
• Passionate about customers and demonstrated experience at building strong relationships
• Understand the diverse nature of different countries i.e., work environments, cultures, market changes, customer behavior etc.
• Futuristic and visionary with an entrepreneurial mindset, agile and adapts quickly in a fast-paced environment
• Data-driven method for decision making using KPIs and metrics

Knowledge, Skills, and Abilities:

• Good Communication skill
• Good interpersonal skills
• High integrity and must be able to work under pressure
• Must be able to speak the local language of the area
• Computer literate
• Must be resident in the City of interest
• Ability to drive and possess a valid driver’s license

Application Instructions:

The application deadline is not specified. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT HER APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:

Official Job Website:https://www.maxdrive.ai/