Brand Marketing Manager at the Simba Group

Job Title: Brand Marketing Manager

Activities

• Develop and implement comprehensive brand strategies to position the flagship brand effectively in the market.
• Conduct market research and analysis to identify target audiences, market trends, and competitive landscape.
• Collaborate with cross-functional teams, including marketing, sales, product development, and customer service, to ensure brand consistency and alignment with business objectives.
• Manage and oversee all brand communication and marketing activities, including advertising, promotions, public relations, and digital marketing.
• Monitor and analyze brand performance metrics, sales data, and market feedback to assess the effectiveness of brand strategies and make necessary adjustments.
• Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI.
• Lead brand innovation and development initiatives to drive growth and market expansion.
• Ensure brand compliance with all relevant regulations and industry standards.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and vendors.
• Represent the brand at industry events, trade shows, and other promotional activities.

Candidate Profile

• Strong understanding of market research, consumer behavior, and competitive analysis.
• Excellent strategic thinking and analytical skills.
• Proficient in marketing tools and software, as well digital initiatives.
• Exceptional communication, presentation, and interpersonal skills.
• Ability to work effectively in a fast-paced, dynamic environment.
• Strong leadership and project management skills.
• Creative mindset with a passion for building and sustaining brand equity.

Application Instructions:

The application deadline is 30th October, 2024. Therefore qualified and interested candidates should send their updated CV to: [email protected] using the Job Title as the subject of the email. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:

Official Job Website: https://www.simba.com.ng/