Digital and New Media Marketer at iRecharge Tech-Innovations Limited

Job Title: Digital and New Media Marketer

Activities

• Develop and implement comprehensive digital marketing strategies aligned with organizational goals.
• Stay abreast of industry trends and emerging technologies to enhance digital marketing.
• Manage and optimize social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and others.
• Create engaging and shareable content to increase brand visibility and audience engagement.
• Develop creative and compelling content for digital platforms, including social media posts, blog articles, infographics, and videos.
• Collaborate with graphic designers, videographers, and content creators to produce high-quality visuals and multimedia content.
• Implement SEO strategies to improve organic search rankings and visibility.
• Execute and optimize search engine marketing (SEM) campaigns to drive targeted traffic and conversions.
• Planandexecuteemailmarketingcampaigns, including content creation, segmentation, and analysis
• Monitorandoptimizeemailperformancemetrics.
• Collaborate with web developers to ensure the organization’s website is optimized for user experience and searches.
• Regularly update website content and monitor site analytics.
• Plan, implemented, and optimized digital advertising campaigns across various platforms, such as Google Ads, Facebook, and LinkedIn ads.
• Monitor and analyze ad performance metrics.
• Utilize analytics tools to track and report on the performance of digital marketing reports.
• Provide regular reports and insights to stakeholders, detailing key performance indicators and areas for improvement.
• Foster online community engagement through social media interactions, online forums, and other digital channels.
• Respond to comments, messages, and inquiries promptly and professionally.
• Conduct market research to identify opportunities, trends, and audience preferences in the digital landscape.
• Stay informed about competitors’ digital marketing strategies.

Candidate Profile

• Bachelor’s degree in Marketing, Communications, or a related.
• Proven experience in digital marketing, including social media management, SEO, SEM, and content creation.
• Familiarity with analytics tools such as Google Analytics and socialmediaanalytics.
• Strongcreativeandanalyticalskills.
• Excellentwrittenandverbalcommunicationskills.
• Ability to multitask and work in a fast-paced environment.
• Familiarity with emerging trends in new media and digital marketing.

Application Instructions:

The application deadline is 31st  October 2024. Therefore qualified and interested candidates should submit their Resumes, cover letters, and any relevant certifications to: [email protected] using the job title as the subject of the mail.