Head, Modern Trade at Multipro Consumer Products Limited

Job Title: Head, Modern Trade

Activities

• Develop and implement the sales strategy for the modern trade channel to drive growth in both value and volume.
• Analyze industry trends, competitor activity, and market conditions to optimize strategy for spirits sales.
• Create and execute promotional campaigns in collaboration with the marketing team, ensuring they align with the brand’s identity and regulatory constraints.
• Build and maintain strong relationships with buyers and category managers at major retail chains.
• Lead annual negotiations for trading terms, volume targets, and promotional agreements.
• Conduct joint business planning with key accounts to identify opportunities for category growth and increase the visibility of the brand in stores.
• Lead, mentor, and manage the modern trade sales team, providing coaching to optimize performance.
• Set clear performance targets for the team and provide regular feedback and performance assessments.
• Promote cross-functional collaboration between the sales, marketing, and supply chain teams to ensure alignment with overall business objectives.

Candidate Profile

• Education: Bachelor’s degree in Business Administration, Marketing, or a related field. A Master’s degree is advantageous
• 8+ years of experience in sales within the FMCG or spirits industry, with at least 4-5 years focused on modern trade.
• Deep understanding of the alcohol industry, including regulatory frameworks.
• Proven success in managing key accounts and growing market share.
• Excellent negotiation and communication skills, with experience managing major retail chains.
• Strong understanding of regulatory compliance in the alcohol industry.
• Leadership and team management skills with the ability to coach and develop talent.
• Proficiency in using sales data and analytics tools to inform strategy.
• Strong understanding of trade marketing principles.

Application Instructions:

The application deadline is 15th November, 2024. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION”