Brand Manager, Johnnie Walker at Guinness Nigeria Plc

Job Title: Brand Manager, Johnnie Walker

Activities

• Execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes;
• Craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist;
• Be adept at delivering brand content and experiences in all the moments that matter;
• Manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
• Consistently execute plans that beat volume, NSV and CAAP targets;
• Leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand;
• Manage the brand’s P&L levers to grow profitability with optimal use of A&P
• Strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution:
• Create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience;
• Pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time;
• Manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI;
• Works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach.

Candidate Profile

• 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories.  Candidates should have had similar roles in peer companies.
• Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
• Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
• Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
• Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
• Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

Application Instructions:

The application deadline is 29th October 2024. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION”