Head of Customer Marketing & Business Effectiveness at Guinness Nigeria Plc

Job Title: Head of Customer Marketing & Business Effectiveness

Activities

• Collaborate with Marketing, Commercial and Partners to develop annual and long-term customer marketing strategies and plans to deliver profitable growth.
• Align on annual budget plans for customer marketing activities ensuring optimal allocation of resources against priorities.
• Ensures and monitors the execution of brand plans, BTL activities, commercial, shopper and consumer plans in trade through periodic market visits and reporting.
• Responsible for management of commercial metrics, reports, dashboards and insights.
• Leverage data analytics and research to understand customer behaviour and preferences, competitive landscape, consumer trends to inform strategic decisions and opportunities for improving sales revenue and market share growth.
• Work closely with the Commercial and Finance teams to align on revenue targets and promotional activities.
• Monitor and track key performance indicators (KPIs) to measure the effectiveness of commercial and customer marketing plans.
• Ensure all customer marketing activities comply with regulations and company policies.
• Ensure Route to Consumer optimisation and EDGE.
• Provide leadership to the Commercial team to ensure full alignment and embedding of the defined sales process, standards and measurement.
• Partner to develop and embed world-class Commercial Capability plans for internal teams and partners.

Candidate Profile

• Degree in Marketing, Business Administration or related field.
• 7+ years’ experience in a variety of Commercial roles, e.g. Sales, Customer Marketing and Sales Operations.
• Relevant Customer Marketing experience in consumer goods industry is essential.
• Experience in leading Commercial Transformation programmes.
• Strong analytical, numerical skills, ability to interpret complex data to drive actionable insights.
• Strategic thinking, ability to shape the future and stakeholder management.
• Excellent communication, presentation skills and able to influence senior stakeholders.
• Results orientation, driven to achieve and exceed targets, and robust disciplined performance management.

Application Instructions:

The application deadline is 24th October 2024. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION”