Digital Marketing / Social Media Consultant at Pruvia Integrated Limited

Job Title: Digital Marketing / Social Media Consultant

Activities

• Develop and implement comprehensive digital marketing strategies to drive lead generation, brand awareness, and revenue growth.
• Utilize SEO, SEM, social media, email marketing, and content marketing to attract potential customers.
• Monitor and optimize digital campaigns to ensure they are cost-effective and deliver high ROI.
• Lead Generation:
• Create targeted marketing campaigns to capture high-quality leads through various digital channels.
• Use data analytics and customer insights to refine targeting and improve lead generation efforts.
• Collaborate with the sales team to ensure leads are effectively handed over for conversion.
• Social Media Management and Growth:
• Engage and grow our social media handles (e.g., Facebook, Instagram, Twitter, LinkedIn) by creating and curating content that resonates with our target audience.
• Develop and execute social media strategies that increase followers, engagement, and brand loyalty.
• Respond to comments, messages, and inquiries in a timely and professional manner to build strong online communities..
• Community Building and Management:
• Create and nurture a vibrant online community of travelers and customers who engage regularly with the brand.
• Manage online groups, forums, and communities, fostering a sense of belonging and encouraging member interaction.
• Organize virtual events, webinars, and discussions to engage community members and keep them active.
• Address community feedback and concerns, using insights to improve products, services, and marketing strategies.
• Social Media/ Online Advertising:
• Plan, execute, and optimize paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
• Monitor ad performance and adjust strategies to maximize ROI and achieve lead generation and sales goals.
• Stay updated on the latest social media ad trends and best practices to ensure our campaigns remain competitive and effective.
• Lead Nurturing and Conversion:
• Implement automated email marketing and retargeting strategies to nurture leads through the sales funnel.
• Follow up on leads via email, phone calls, and digital channels to qualify and convert them into sales.
• Work closely with the sales team to provide them with qualified leads and support them in closing deals.
• Content Creation and Management:
• Develop and manage content for blogs, social media, email campaigns, and the company website to attract and engage potential clients.
• Ensure all content is aligned with the company’s brand and resonates with the target audience.
• Regularly update the company’s digital platforms with fresh and relevant content.
• Revenue Growth:
• Achieve or exceed monthly, quarterly, and annual sales and revenue targets.
• Identify opportunities for upselling and cross-selling additional travel services and products to existing clients
• Analyze market trends and customer behavior to recommend strategies for revenue enhancement.
• Reporting and Analysis:
• Track and analyze the performance of digital marketing campaigns, including metrics such as conversion rates, traffic, and ROI.
• Provide regular reports to management on the effectiveness of lead generation efforts and revenue growth.
• Use CRM and analytics tools to monitor and manage leads and sales performance.
• Market Research and Trend Analysis:
• Stay up-to-date with the latest trends and developments in digital marketing and the travel industry.
• Conduct competitor analysis to identify opportunities for differentiation and growth.
• Recommend new tools, platforms, or strategies to enhance digital marketing efforts.
• Collaboration:
• Work closely with the sales, customer service, and product teams to ensure a seamless customer journey.
• Participate in cross-functional meetings to align marketing efforts with overall business goals.
• Provide training and support to team members on digital marketing best practices.

Candidate Profile

• Bachelor’s Degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Certifications in digital marketing (e.g., Google Ads, HubSpot, Facebook Blueprint) are a plus.
• Experience:
• Minimum of 3-5 years of experience in digital marketing, preferably within the travel industry.
• Proven experience in generating and converting leads through digital channels.
• Strong understanding of SEO, SEM, PPC, social media advertising, and email marketing.
• Demonstrated success in managing and growing social media accounts and online communities.
• Excellent communication and interpersonal skills.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in using digital marketing tools such as Google Analytics, AdWords, CRM software, and social media platforms.
• Creative thinking and problem-solving abilities.
• Proven ability to create and manage effective social media advertising campaigns.
• Ability to build, engage, and manage online communities.
• Ability to work independently and manage multiple projects simultaneously.
• Ability to adapt to changing trends and technologies in digital marketing.
• Availability to work flexible hours as needed to meet deadlines or attend virtual events.
• Proficient in Microsoft Office Suite and digital marketing tools.

Application Instructions:

The application deadline is 10th November 2024. Therefore qualified and interested candidates should send their CV / Resume to: [email protected] or [email protected] using the Job Title as the subject of the mail.