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Lagos |
Posted 5 months ago |
Job Title: Digital Marketing Lead
Activities
- Develop, execute, and manage comprehensive digital marketing strategies to meet client objectives.
- Lead and manage the digital marketing team, including specialists in SEO, PPC, content, and social media.
- Oversee digital marketing campaigns across all channels including, but not limited to, Google Ads, Facebook Ads, Instagram, LinkedIn, and email marketing.
- Analyze campaign performance, track key performance metrics (KPI), and provide detailed reporting to clients.
- Identify new trends in digital marketing, evaluate new technologies, and ensure the agency stays ahead of the competition.
- Collaborate with other departments (such as design, web development, and sales) to create cohesive marketing strategies.
- Optimize content for the website and social networking channels.
- Manage budgets and forecast results for campaigns and the digital team.
- Build and maintain relationships with clients, ensuring that their marketing needs are being met.
Candidate Profile
- Bachelor’s Degree in Marketing, Business, or a related field.
- Proven 4 years of experience as a Digital Marketing Lead or a similar senior marketing role in a digital agency or marketing firm.
- Strong understanding of current online marketing concepts, strategy, and best practices.
- Expertise in SEO, SEM, PPC, social media, and email marketing.
- Proficiency in web analytics tools (e.g., Google Analytics, SEMrush) and marketing automation platforms.
- Excellent communication and leadership skills with the ability to motivate a team.
- Analytical mindset with a focus on data-driven results.
- Ability to multitask, manage multiple clients, and deliver under tight deadlines.
Application Instructions:
The application deadline is Not Specified. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION”
Job Features
Job Category | Digital Marketing Jobs |