Lead, Brand and Content at Mastercard Foundation

Job Title: Lead, Brand and Content

Activities

• Develop and implement an enterprise-wide content strategy aligned with short-term and long-term organizational goals and brand positioning.
• Oversee brand identity with the Brand Agency, ensuring consistency across all touchpoints, including digital, print, and social media.
• Create and manage a content calendar that supports brand objectives, engaging target audiences.
• Oversee high-quality content production, including articles, blog posts, social media, whitepapers, and marketing collateral, while collaborating with internal teams and external partners.
• Ensure audience insights drive editorial and content decisions, keeping current with digital, social media, and content trends.
• Manage the production of signature Foundation publications, including updates to core corporate materials and writing the annual report and sustainability report.
• Identify and proactively manage storytelling opportunities, ensuring alignment with the Program Communications and Policy & Thought Leadership teams across the organization.
• Manage vendors like photographers, videographers, writers, editors, and graphic designers, ensuring the development and management of brand assets, style guides, and brand guidelines.
• Conduct market research to identify trends and opportunities for brand growth, analyzing content performance metrics to optimize engagement and ROI.
• Plan and execute integrated marketing campaigns to drive brand awareness and retention, working with creative and media teams for campaign development and deployment.
• Lead content development processes, workflows, and governance across all digital channels, collaborating with teams like Policy & Thought Leadership, Events and Stakeholder Engagement, and Executive Communications.
• Lead the measurement framework initiative across the Public Affairs and Communications (PAC) team.
• Ensure compliance with copyright and data protection laws.
• Lead and mentor a team of agencies and brand specialists, fostering collaboration and cross-functional teamwork.

Candidate Profile

• Bachelor’s Degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of 10 years experience in brand management, content strategy, or a related role with proven success.
• Strong understanding of brand development, content marketing, digital media, and brand design principles, including experience rolling out Brand Identity projects.
• Exceptional writing, editing, and communication skills, with complex information experience.
• Proficient in content management systems (CMS), social media platforms, and analytics tools.
• Experience developing content across physical and digital channels, including video, editorial, and graphic design.
• Strategic thinker focused on the big picture, able to manage multiple projects simultaneously in a fast-paced environment.
• Analytical mindset with strong problem-solving skills, attention to detail, and ability to meet deadlines under pressure.
• Demonstrated leadership and team management skills, with the ability to inspire and collaborate with others.
• Flexible, adaptable, self-motivated, and detail-oriented, with the ability to execute a range of duties and manage changing priorities.
• Strong verbal, written, and presentation skills, communicating effectively across cultures.
• Professional maturity, emotional intelligence, cultural sensitivity, and integrity aligned with the Foundation’s values.

Application Instructions:

The application deadline is 13th November 2024. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy

Website:
Official Job Website: https://mastercardfdn.org/

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