Digital Marketing Specialist at Brila Media Limited

Job Title: Digital Marketing Specialist

Activities

• SEO & SEM: Implement and optimize on-page and off-page SEO strategies to improve organic search rankings. Manage and monitor paid campaigns (Google Ads, Facebook Ads, etc.).
• Content Creation: Collaborate with content writers, graphic designers, and other team members to create compelling marketing content for blogs, social media, and email campaigns.
• Social Media Management: Develop and execute social media strategies to engage followers, grow online communities, and increase brand visibility.
• Email Marketing: Design and manage email campaigns using platforms like Mailchimp, HubSpot, or other marketing automation tools.
• Audio Visual Streaming : The ideal candidate will have hands-on experience with live streaming software, specifically vMix, and a solid understanding of streaming to multiple social media platforms such as YouTube, Facebook Live, Twitch, and others. You will be responsible for producing high-quality live broadcasts, managing streaming setups, and troubleshooting technical issues in real-time.
• Analytics & Reporting: Track performance metrics using Google Analytics, SEMrush, and other tools. Generate reports and provide insights for optimizing future campaigns.
• Marketing Automation: Implement and manage marketing automation workflows to nurture leads and convert prospects.
• Technical Support & Website Management (40% of Role):
• Website Management: Oversee website updates, maintenance, and content management using platforms like WordPress, Shopify, or similar CMS tools.
• Troubleshooting & Issue Resolution: Provide technical support for website-related issues, including fixing broken links, resolving server errors, and addressing plugin issues.
• UX/UI Improvements: Collaborate with web developers and designers to enhance the website’s user experience, navigation, and overall functionality.
• Website Optimization: Ensure the website is optimized for speed, mobile responsiveness, and SEO best practices. Conduct regular performance audits.
• Basic HTML/CSS: Edit web pages, create landing pages, and update content using basic HTML/CSS coding skills.
• Security & Backup: Ensure website security measures are up to date and perform regular backups to safeguard content and data.

Candidate Profile

• Bachelor’s Degree in Marketing, Information Technology, Web Development, or a related field.
• Experience:
• 3+ years of experience in digital marketing, with a focus on SEO, SEM, content marketing, and website management.
• Technical Skills:
• Strong proficiency in WordPress, Shopify, or similar CMS platforms.
• Familiarity with HTML/CSS for basic web editing.
• Experience with SEO tools (Ahrefs, SEMrush, Moz) and Google Analytics.
• Understanding of CRM and email marketing tools (HubSpot, Mailchimp).
• Knowledge of website optimization techniques and best practices.
• Certifications: Google Ads, Google Analytics, HubSpot, or other relevant certifications are a plus.

Application Instructions:

The application deadline is 15th November 2024. Therefore qualified and interested candidates send their resumes to: [email protected] using the Job Title as the subject of the mail.