Brand Identity Specialist at Rainoil Limited

Job Title: Brand Identity Specialist

Responsibilities

• Oversee the application of brand identity standards across all retail stations, ensuring consistency in visual elements such as signage, colour schemes, logos, and overall aesthetic.
• Develop and update brand guidelines specific to physical retail station branding, covering both interior and exterior elements.
• Collaborate with design agencies, architects, and internal teams to conceptualize and produce unique, customer-centred physical branding elements.
• Ensure designs align with company standards, resonate with target audiences, and are adaptable across different station formats.
• Manage end-to-end brand identity projects for new station builds, renovations, and branding refreshes.
• This includes setting timelines, budgeting, and coordination with contractors, suppliers, and internal stakeholders.
• Regularly conduct site visits to ensure brand guidelines are being correctly implemented and provide corrective guidance as necessary.
• Work closely with marketing, operations, and project teams to align branding initiatives with overall company strategy and to ensure station branding supports the customer journey.
• Provide updates and progress reports to senior leadership, highlighting key achievements, challenges, and proposed solutions.
• Conduct routine audits of retail stations to maintain brand standards and ensure compliance with local regulations and safety guidelines.
• Gather and analyse customer feedback on the physical station experience to identify areas for improvement and innovation.
• Source, evaluate, and manage relationships with vendors and contractors for branding materials, including signage, lighting, paint, and structural elements.
• Negotiate pricing and manage contracts to ensure timely, cost-effective delivery of high-quality branding elements.

Qualifications

• Bachelor’s Degree in Marketing, Design, Architecture, or related field.
• Minimum 3-5 years of experience in brand identity, retail design, or project management within the oil and gas industry, retail, or related fields.
• Demonstrated experience in managing large-scale branding projects, particularly those involving physical space design and implementation.
• Strong understanding of brand strategy, environmental design, and physical branding applications.
• Excellent project management skills, with the ability to manage multiple priorities, budgets, and timelines.
• Preferred Qualifications:
• Experience working in a regulated industry (oil & gas, automotive, financial services).
• Knowledge of sustainability practices and materials in physical branding.

Application Instructions:

The application deadline is 31st October, 2024. Therefore qualified and interested candidates can  send their Resume to: [email protected] using the Job Title and Location as the subject of the email.it is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://www.rainoil.com/careers/