Marketing Manager at BIC Nigeria

Job Title: Marketing Manager

Activities

• Manages a winning Brand Portfolio, covering all channels and delivering Revenue Growth Management KPIs.
• Develops an in-depth understanding of the Nigerian market, BIC categories, consumers, and their expectations.
• Develops comprehensive Marketing Plans and Strategies for the Nigerian market and oversees their implementation in the 3 categories BIC operates in, Human Expression, Flame for Life and Blade Excellence.
• Works closely with MENAWACA Marketing HQ to develop a strategy that is synergized to MEA and the Group priorities and representative of the Nigerian market.
• Builds a Lucky Stationery / BIC dual brand strategy.
• Helps define Lucky Stationery Brand Vision, Brand Strategy, and the main growth drivers and shapes the Innovation Brand Pipeline with a long-term vision and consumer-centric mindset.
• Develops new packaging for the new Lucky Stationery products as and when applicable.
• In co-ordination with MENAWACA and MEA Marketing Managers, leads the CMI (Consumer & Market Understanding) and detects insights and new brand opportunities taking into consideration the business needs and the Categories development.
• Defines the Brand Communication (ATL & BTL) and Digital Strategy in collaboration with external partners / agencies to build brand equity and boost brand awareness on both new and existing products in the 3 categories.
• Defines Trade Marketing Priorities and Promotional Calendar (Initiative Master Plans) in collaboration with the Trade Marketing and Sales Teams.
• Coordinates marketing efforts and cost-effective strategies to ensure that marketing spend is within budget, and that all marketing plans are executed on time. Closely supervises budget to support financial objectives for BIC in Nigeria.
• Coordinates Marketing Strategies with cross functional teams (Sales, Finance, Supply & Delivery, Communication…) as well as the MENAWACA & MEA Marketing Managers.
• Plays a leadership role in talent management (2 direct reports for now); develops the Marketing team capabilities and leads them in their value-creation journey through implementing plans that maximize sales, profit, and growth.
• Achievement of Stationery, Lighters and Shavers Net Sales and GP%; Growth vs. RF01.
• Volume and Value Market Share growth.
• Successful and timely implementation of the Marketing Plans by category.
• Results and ROI of key ATL (including Digital) & BTL Marketing initiatives (measured against expected results).
• CMI (Consumer & Market Understanding) deployment and ROI.
• P&L Responsibility – Brand Support budget management, Managing spend in-line with budget.
• Marketing Team Capabilities building.
• Effective cross-functional collaboration with key functions is needed to ensure the delivery of objectives.

Candidate Profile

• R – 8+ years of Marketing experience in FMCG company as Marketing Manager /Director or Group Product Manager
• R – Marketing Degree / Diploma or equivalent – BAC+5, advanced degree preferred.
• R – Speaks fluent English.
• D – Speaks other Nigerian Spoken languages.
• D – Some customer-facing experience would be beneficial.
• R – Proficient in the use of MS Office including intermediate/advanced Word, Excel, and PowerPoint
• R – Excellent verbal and written communication skills
• R – Cross-Cultural team management experience
• R – Management of external agencies (creative, media, research agencies)
• Complex Criteria:
• Professional skills: thorough knowledge of marketing technical skills (business strategy / steering, consumer understanding & research, positioning, product offering, innovation & roll-out, communication, packaging design, price, promotion, distribution & trade…)

Application Instructions:

The application deadline is Not Specified. Therefore qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy

Website:
Official Job Website: https://careers.bic.com/content/Jobs/?locale=en_US