Chief Marketing and Sales Officer (CMSO) at a Top Fintech Brand – SupportPro by Salesplat

Job Title: Chief Marketing and Sales Officer (CMSO)

Job Description

• Our client is looking for an experienced Chief Marketing and Sales Officer (CMSO) to define and execute comprehensive marketing and sales strategies.
• This role will play a key role in driving customer acquisition, retention, and revenue growth through innovative approaches that resonate with cooperative banking models.

Responsibilities

• Develop and implement marketing and sales strategies that align with the company’s vision, with a focus on cooperative banking models.
• Establish revenue targets, analyze market trends, and drive customer engagement through integrated marketing plans.
• Lead and mentor the sales team, setting clear goals to optimize customer acquisition and retention.
• Create sales processes and track performance through CRM systems to enhance revenue growth.
• Identify and execute strategies for expansion into new markets, especially within cooperative banking.
• Oversee marketing campaigns across digital and offline channels, ensuring brand consistency and effectiveness.
• Use data analytics to refine marketing strategies and manage partnerships with agencies and vendors.
• Build a high-performing marketing and sales team, fostering collaboration with cross-functional teams.
• Provide coaching and performance reviews to drive individual and collective success.
• Manage the marketing and sales budget effectively, tracking KPIs like customer acquisition cost and return on investment.
• Report progress to the CEO and executive team regularly.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Finance, or a related field. An MBA or Master’s degree is preferred.
• 8+ years in senior marketing and sales roles, preferably within fintech, financial services, or technology sectors.
• Proven success in revenue-driven marketing and sales strategies, especially within cooperative banking.
• Experience with both digital and traditional marketing, team leadership, and customer acquisition strategies.
• International experience in Africa or other emerging markets is a plus.
• Expertise in digital marketing, sales enablement, and CRM tools like Salesforce or HubSpot.
• Strong analytical skills, with the ability to use data tools like Google Analytics to measure and optimize campaign performance.
• Excellent communication and interpersonal skills, with experience building client relationships.
• In-depth knowledge of cooperative banking models, including positioning and marketing cooperative financial products.
• Familiarity with relevant regulations in emerging markets.

Salary
N400,000 – N600,000 / month.

Application Instructions:

The application deadline is on 1st January, 2025. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Job Website: https://www.mysalesplat.com/