Analyst – Proposition and Customer Insights, Marketing at MTN Nigeria

Job Title: Analyst – Proposition and Customer Insights, Marketing

Mission

• To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
• Provide relevant and up to date information to aid proper decision making with the authority limits of the Brand Manager.

Description

• Provide input into the development of marketing plan that plays a role in effective product development, launch and quality adoption within the segment
• Support quarterly marketing plans for the High Value segment (focusing on customer growth, revenue and ARPU stimulation)
• Support the Manager HV Segment in the execution of the Segment’s strategy
• Monitor projects and ensure they are delivered to budget and on time
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
• Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
• Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies on a daily basis.
• Ensure market penetration, growth and profitability through effective implementation of HV and segment strategies
• Manage and coordinate brand promotion, product launch and re-launch from end-to-end
• Manage relationship with Finance and ensure funds are available for projects in line with budget
• Liaise with the Brand and communication team to define effective channels for communicating defined/approved initiatives aimed at creating awareness 
• Liaise with Product team to provide update on the development/revamp of initiatives and acquisition frameworks for the High Value Segment

Requirements
Education:

• First Degree in any related discipline 
• Fluent in English 

Experience:
3 – 7 years’ experience including:

• Minimum of 3 years’ experience in segment management 
• Excellent understanding of customer behavior
• Experience in Marketing plans, advertising materials and product life cycle monitoring
• Experience in Telecommunications Industry/tech.

Application Instructions:

The application deadline is on 23rd December, 2024; 10:59 PM.. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Job Website: https://www.mtn.ng/