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Brand Development Manager at Givanas Group

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Full Time Jobs
Apapa Lagos
Posted 5 months ago

Job Title: Brand Development Manager

Job Summary

  • The Brand Development Manager is responsible for managing multiple brand portfolios, ensuring their growth, relevance, and profitability in the personal care and beauty care sector.
  • This role requires expertise in brand DNA creation, product formulation, market intelligence, and strategic planning to drive successful product launches, competitive positioning, and market penetration.
  • The ideal candidate comes from a multinational company background with a proven track record in personal care or beauty industries.

Key Responsibilities
Brand Strategy and Development:

  • Develop and define the DNA, positioning, and unique selling propositions (USPs) for multiple brands under the portfolio.
  • Drive the creation of innovative product formulations in collaboration with R&D teams, ensuring alignment with consumer trends and brand identity.
  • Plan and execute comprehensive go-to-market strategies for new product launches.

Market Research and Business Intelligence:

  • Conduct in-depth market research to identify consumer needs, market trends, and competitive landscapes.
  • Utilize business intelligence tools to analyze data and provide insights for brand strategies and decision-making.
  • Monitor competitor activities and ensure the brand remains competitive and relevant.

Product Management and Innovation:

  • Work with cross-functional teams (R&D, production, marketing, and sales) to develop new products from concept to commercialization.
  • Ensure product formulations align with market demands and brand strategies while adhering to regulatory and compliance standards.
  • Regularly evaluate product performance and recommend changes to improve market appeal and profitability.

Marketing and Promotion:

  • Collaborate with the marketing team to design impactful promotional campaigns for brand awareness and sales growth.
  • Oversee the creation of brand assets, including packaging, digital content, and advertising materials, ensuring consistency across all platforms.
  • Manage budgets for marketing and promotional activities.

Route to Market and Penetration Plans:

  • Develop and execute strategic plans for market penetration, including channel strategies and distribution frameworks.
  • Work closely with the sales team to ensure effective distribution and retail presence.
  • Measure the effectiveness of market entry and penetration strategies and adjust plans as needed.

Stakeholder Engagement:

  • Liaise with external agencies, suppliers, and distributors to achieve brand objectives.
  • Build and maintain relationships with internal teams, including sales, production, and finance, to ensure seamless execution of brand initiatives.

Qualifications

  • Education: Bachelor’s Degree in Marketing, Business Administration, or a related field (MBA preferred).
  • Experience:
    • 5 – 8 years of experience in brand management, preferably in a multinational company within the personal care or beauty care industry.
    • Proven expertise in launching and managing multiple brands.
    • Strong understanding of product formulation, DNA creation, and market penetration strategies.
  • Skills:
    • Advanced knowledge of market research tools and methodologies.
    • Strong analytical, organizational, and project management skills.
    • Excellent interpersonal and communication skills to collaborate with cross-functional teams.
    • Creativity and innovation in driving product and brand development.

Key Competencies:

  • Strategic and forward-thinking mindset.
  • Proficiency in understanding and interpreting consumer behaviour.
  • Strong leadership and decision-making abilities.
  • Ability to work in a fast-paced, dynamic environment.

Salary
N200,000 monthly.

Application Instructions:

The application deadline is no 10th January, 2025. Qualified and interested candidates should send their updated Resume to: [email protected] using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://givanasgroup.com/

Job Features

Job CategoryAdvertising / Branding / Public Relation (PR) Jobs

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