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Hospital Marketer at Skyhigh Medical Centre

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Full Time Jobs
Lagos Magodo
Posted 5 months ago

Job Title: Hospital Marketer

Responsibilities
Revenue Generation:

  • Develop and execute strategies to meet monthly income generation targets.
  • Identify new business opportunities to drive consistent revenue streams.
  • Monitor performance metrics and adjust strategies to optimize revenue growth.

Partnership Development:

  • Assess strategic partnership opportunities with HMOs (Health Maintenance Organizations) and corporate clients.
  • Foster and manage relationships with physicians to increase referrals and contracts.
  • Explore new product and service feasibility to align with the hospital’s business plans.

Performance Evaluation:

  • Monitor and evaluate the performance of marketing initiatives to ensure alignment with strategic objectives.
  • Develop pricing tactics to maximize profitability while maintaining patient satisfaction and reimbursement standards.
  • Provide regular reports to management on marketing performance and suggested improvements.

Strategy Development and Implementation:

  • Design and execute growth strategies to increase market share and revenue.
  • Plan and execute promotional campaigns, including CMEs (Continuing Medical Education), workshops, patient education programs, lifestyle management initiatives, and health camps.
  • Evaluate the effectiveness of previous marketing programs and assess the viability of new initiatives.
  • Research and explore new markets, geographical areas, and potential customers to expand the hospital’s reach.
  • Develop publicity strategies to enhance brand visibility in the healthcare sector.

Communication and Media Relations:

  • Develop and implement a comprehensive communication plan to be used across all marketing and PR channels.
  • Act as the liaison between the Marketing team and hospital management, ensuring clear communication and alignment of objectives.
  • Manage relationships with media outlets and the wider community to build and maintain a positive brand image.

Requirements

  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • Proven experience in marketing in the healthcare industry.
  • Strong communication, interpersonal, and negotiation skills.
  • Ability to work independently and as part of a team.
  • Excellent organizational and time management skills.
  • Knowledge of healthcare services and HMO is an added advantage.

Application Instructions:

The application deadline is no 20th January, 2025. Qualified and interested candidates should send their updated Resume to: [email protected]   using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://skyhighmedicalcentre.com/

Job Features

Job CategorySales / Retail / Marketing / Business Development / Analysis Jobs, Sales Officer

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