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Landing Page Designer (Elementor with Heatmap Analytics Expertise) at Vitalvida Limited

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Full Time Jobs
Lagos Yaba
Posted 5 months ago

Job Title: Landing Page Designer (Elementor with Heatmap Analytics Expertise)

Job Summary

  • The queen bee role of this position is conversion – your designs and optimization strategies must consistently turn visitors into customers.
  • As a Landing Page Designer, you will be responsible for designing and optimizing high-converting landing pages using Elementor.
  • Additionally, you will utilize heatmap analytics tools to monitor user behavior, identify friction points, and implement data-driven improvements that maximize conversions.

Key Responsibilities
Conversion-Focused Design:

  • Create high-converting landing pages using Elementor, emphasizing visually compelling designs and strong CTAs.
  • Ensure pages are responsive across all devices and deliver a seamless user experience.

Heatmap Analytics and Optimization:

  • Use heatmap analytics tools (e.g., Hotjar, Crazy Egg, or similar) to track user interactions, scroll depth, and click behavior.
  • Analyze heatmaps and session recordings to identify areas where users drop off or experience friction.
  • Implement changes based on heatmap insights to optimize layouts, CTAs, and other key elements.

Testing and Performance Tracking:

  • Conduct A/B tests to evaluate design variations and determine the most effective approach.
  • Monitor key performance indicators (KPIs) such as bounce rates, time on page, and conversion rates.
  • Continuously iterate designs to improve metrics.

Platform Integration:

  • Integrate landing pages with CRMs, payment gateways, email marketing platforms, and analytics tools.
  • Ensure seamless functionality and data flow across platforms.

Collaboration:

  • Work closely with the marketing and analytics teams to align designs with campaign goals and data-driven strategies.
  • Incorporate feedback from stakeholders to enhance page performance.

Qualifications

  • Bachelor’s Degree or HND in a relevant field.

Experience:

  • 1 – 2 years proven experience designing high-converting landing pages using Elementor.
  • Hands-on experience with heatmap analytics tools (e.g., Hotjar, Crazy Egg, or similar).
  • Portfolio showcasing responsive, conversion-focused landing pages and data-driven improvements.

Skills:

  • Advanced proficiency in Elementor and WordPress.
  • Strong understanding of heatmaps, session recordings, and analytics for optimization.
  • Basic knowledge of HTML, CSS, and JavaScript is a plus.
  • Familiarity with A/B testing tools and platform integrations.

Behavior:

  • Highly self-motivated and detail-oriented.
  • Data-driven with a strong focus on results.
  • Open to feedback and adaptable to evolving requirements.

What We Expect (Competencies):

  • Conversion-Centric Mindset: Every decision you make must prioritize driving measurable results.
  • Heatmap Expertise: Leverage analytics tools to refine designs and ensure maximum conversions.
  • Creative Excellence: Produce designs that are visually appealing and aligned with our brand’s standards.
  • Proactivity: Suggest improvements and implement best practices without being prompted.
  • Accountability: Own the performance of every landing page you create.

What We Don’t Want:

  • Careless designers who fail to monitor user behavior or optimize for conversions.
  • Passive individuals who ignore heatmap data and fail to act on user feedback.
  • Disorganized workers who cannot manage multiple projects or meet deadlines.
  • Complacent staff who settle for low conversion rates and ignore opportunities for improvement.

What We Offer

  • Competitive Salary: Based on experience.
  • Accommodation: In the company’s staff hostel for the right candidate.
  • Growth Opportunities: Opportunities for professional growth and development.
  • Collaborative Environment: A supportive and dynamic work environment.

Application Instructions:

The application deadline is no 30th January, 2025. Qualified and interested candidates should send their updated Resume to: [email protected]  using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Note

  • Ensure you meet the qualifications and have a portfolio showcasing your ability to create high-converting landing pages and optimize using heatmap analytics.
  • Task: To confirm that you’ve read this job ad thoroughly, include the answer to the following question in your email:
    • “What is the primary tool mentioned for designing landing pages in this role?”

Job Features

Job CategoryUrban Designer

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