View Jobs at Vitalvida Limited |
Full Time Jobs |
Lagos Yaba |
Posted 4 weeks ago |
Job Title: Landing Page Designer (Elementor with Heatmap Analytics Expertise)
Job Summary
- The queen bee role of this position is conversion – your designs and optimization strategies must consistently turn visitors into customers.
- As a Landing Page Designer, you will be responsible for designing and optimizing high-converting landing pages using Elementor.
- Additionally, you will utilize heatmap analytics tools to monitor user behavior, identify friction points, and implement data-driven improvements that maximize conversions.
Key Responsibilities
Conversion-Focused Design:
- Create high-converting landing pages using Elementor, emphasizing visually compelling designs and strong CTAs.
- Ensure pages are responsive across all devices and deliver a seamless user experience.
Heatmap Analytics and Optimization:
- Use heatmap analytics tools (e.g., Hotjar, Crazy Egg, or similar) to track user interactions, scroll depth, and click behavior.
- Analyze heatmaps and session recordings to identify areas where users drop off or experience friction.
- Implement changes based on heatmap insights to optimize layouts, CTAs, and other key elements.
Testing and Performance Tracking:
- Conduct A/B tests to evaluate design variations and determine the most effective approach.
- Monitor key performance indicators (KPIs) such as bounce rates, time on page, and conversion rates.
- Continuously iterate designs to improve metrics.
Platform Integration:
- Integrate landing pages with CRMs, payment gateways, email marketing platforms, and analytics tools.
- Ensure seamless functionality and data flow across platforms.
Collaboration:
- Work closely with the marketing and analytics teams to align designs with campaign goals and data-driven strategies.
- Incorporate feedback from stakeholders to enhance page performance.
Qualifications
- Bachelor’s Degree or HND in a relevant field.
Experience:
- 1 – 2 years proven experience designing high-converting landing pages using Elementor.
- Hands-on experience with heatmap analytics tools (e.g., Hotjar, Crazy Egg, or similar).
- Portfolio showcasing responsive, conversion-focused landing pages and data-driven improvements.
Skills:
- Advanced proficiency in Elementor and WordPress.
- Strong understanding of heatmaps, session recordings, and analytics for optimization.
- Basic knowledge of HTML, CSS, and JavaScript is a plus.
- Familiarity with A/B testing tools and platform integrations.
Behavior:
- Highly self-motivated and detail-oriented.
- Data-driven with a strong focus on results.
- Open to feedback and adaptable to evolving requirements.
What We Expect (Competencies):
- Conversion-Centric Mindset: Every decision you make must prioritize driving measurable results.
- Heatmap Expertise: Leverage analytics tools to refine designs and ensure maximum conversions.
- Creative Excellence: Produce designs that are visually appealing and aligned with our brand’s standards.
- Proactivity: Suggest improvements and implement best practices without being prompted.
- Accountability: Own the performance of every landing page you create.
What We Don’t Want:
- Careless designers who fail to monitor user behavior or optimize for conversions.
- Passive individuals who ignore heatmap data and fail to act on user feedback.
- Disorganized workers who cannot manage multiple projects or meet deadlines.
- Complacent staff who settle for low conversion rates and ignore opportunities for improvement.
What We Offer
- Competitive Salary: Based on experience.
- Accommodation: In the company’s staff hostel for the right candidate.
- Growth Opportunities: Opportunities for professional growth and development.
- Collaborative Environment: A supportive and dynamic work environment.
Application Instructions:
The application deadline is 31st January, 2025. Qualified and interested candidates should send their updated Resume to: [email protected] using the Job Title as the subject of the email.
Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.
- Ensure you meet the qualifications and have a portfolio showcasing your ability to create high-converting landing pages and optimize using heatmap analytics.
- Task: To confirm that you’ve read this job ad thoroughly, include the answer to the following question in your email:
- “What is the primary tool mentioned for designing landing pages in this role?”
Job Features
Job Category | IT / ICT (Tech./Web Dev./Software Eng./Systems Mgt/Programmimg/Engineering) Jobs |