Head of Marketing at a Foremost Travel Management Company – OptiHuman Consulting Limited (2 Openings)

Job Title: Head of Marketing

Job Description

• The Head of Marketing will spearhead the strategic marketing efforts of the travel agency, focusing on both online and offline sales channels.
• This role is pivotal in driving engagement with B2C and B2B clients, enhancing brand visibility, and achieving sales and revenue targets.
• The ideal candidate will combine deep expertise in digital marketing, traditional advertising, and B2B relationship-building to deliver a seamless and impactful customer experience across all touch-points.

Specific Responsibilities
Marketing Strategy and Planning:

• Develop and implement comprehensive marketing strategies to promote the agency services across online and offline channels.
• Align marketing efforts with the business goals for both B2C (individual and leisure travelers) and B2B (corporate, affiliate, and sub-agency clients).
• Conduct market research and competitive analysis to identify new opportunities and trends.

Digital Marketing and Online Presence:

• Oversee the agency’s online marketing initiatives, including SEO, SEM, social media, email campaigns, and marketing content.
• Manage website optimization to improve user experience and drive conversions.
• Implement performance-driven campaigns to maximize ROI from digital ad spend.
• Leverage analytics tools to measure campaign success and make data-driven decisions.

Offline Marketing and Brand Visibility:

• Develop and execute offline marketing strategies such as print advertising, outdoor campaigns, and event sponsorships.
• Organize and participate in industry events, trade shows, and promotional activities to enhance brand visibility.
• Build partnerships with travel-related entities, such as hotels, airlines, and tourism boards, to co-market services.

B2B Marketing and Partnerships:

• Design targeted marketing programs to attract and retain corporate clients, affiliates, and sub-agency partners.
• Collaborate with the sales team to develop promotional materials and campaigns tailored for B2B audiences.
• Foster strong relationships with key stakeholders to drive partnerships and loyalty.

Content and Communication:

• Oversee the creation of compelling content for blogs, newsletters, social media, and promotional materials.
• Ensure brand consistency across all marketing materials and communications.
• Act as a spokesperson for the brand, managing public relations and crisis communications when necessary.

Team Leadership and Collaboration:

• Lead and mentor a team of marketing professionals, including digital marketers, content creators, and graphic designers.
• Foster cross-departmental collaboration with sales, customer service, and operations teams to align marketing efforts with organizational goals.
• Manage external agencies and vendors to ensure timely delivery of high-quality marketing services.

Budget Management and ROI Analysis:

• Prepare and manage the marketing budget, ensuring efficient allocation of resources.
• Track and report on marketing performance metrics, adjusting strategies to meet objectives.
• Present regular updates to senior management on campaign results and future plans.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• Master’s Degree or professional certifications in marketing (e.g., CIM, Google Ads Certification) is an advantage.
• Minimum of 8 years of marketing experience, with at least 4 years in a leadership role.
• Proven track record in both B2C and B2B marketing within the travel, hospitality, or e-commerce industries is compulsory.
• Strong knowledge of digital marketing tools, platforms, and analytics (e.g., Google Analytics, Facebook Ads, CRM tools).
• Proficiency in campaign management and performance tracking.
• Experience with both online and offline sales channels.
• Ability to develop and execute high-impact marketing strategies.
• Innovative approach to engaging customers and enhancing brand perception.
• Strong team-building and mentorship capabilities.
• Exceptional verbal and written communication skills.
• Proficient in data analysis to drive informed marketing decisions.
• Expertise in increasingbrand awareness and customer acquisition across all sales channels.
• Expertise in Improvingconversion rates for online and offline marketing campaigns.
• Expertise in driving growth in B2B client engagement and revenue generation.
• Ability to drive stronger alignment between marketing and sales strategies.

Compensation and Benefit
Attractive.

Application Instructions:

The application deadline is on 29th February, 2025. Qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Note: Only qualified applicant will be contacted.