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Marketing Manager at a Premier Children’s Fashion Retail Brand – Talentsquare

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View Jobs at TalentSquare
Full Time Jobs
Lagos Mainland
Posted 4 months ago

Job Title: Marketing Manager

Description

  • We are seeking an experienced Marketing Manager to drive brand positioning, customer engagement, and overall market growth.

Job Summary

  • The Marketing Manager will lead the development and execution of strategic marketing initiatives that enhance brand visibility, customer loyalty, and revenue growth. 
  • The ideal candidate will have a deep understanding of retail marketing, consumer behavior, and digital strategies to drive both online and in-store sales.

Key Responsibilities

  • Develop and implement brand marketing strategies that align with the company’s growth objectives.
  • Lead campaign development, from ideation to execution, across digital, traditional, and experiential marketing channels.
  • Oversee social media strategy, influencer collaborations, and content marketing to enhance brand presence and engagement.
  • Drive customer acquisition and retention programs, including loyalty initiatives, CRM, and promotional campaigns.
  • Manage the marketing budget, ensuring cost-effective allocation of resources to maximize ROI.
  • Conduct market research and competitive analysis to identify trends, insights, and opportunities.
  • Collaborate with cross-functional teams (sales, operations, and product teams) to align marketing efforts with business goals.
  • Monitor brand performance metrics, analyzing campaign effectiveness and optimizing strategies accordingly.
  • Supervise creative development, ensuring all brand communication is consistent and impactful across all touchpoints.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • 5+ years of experience in marketing, branding, or communications, preferably within retail or fashion.
  • Proven track record in developing and executing successful brand and marketing campaigns.
  • Strong understanding of digital marketing, social media, and e-commerce strategies.
  • Exceptional communication, leadership, and stakeholder management skills.
  • Data-driven mindset with experience using analytics tools to measure marketing performance.
  • Ability to manage multiple projects in a fast-paced environment while ensuring brand consistency.
  • Proficiency in Adobe Creative Suite, Google Analytics, CRM tools, and marketing automation platforms is an advantage.

Benefits

  • Financial Incentives: Competitive salaries, referral bonuses for new customers and employees.
  • Work-Life Balance & Flexibility: Generous paid time off, paid parental leave,
  • Professional Development & Growth: Monthly workshops on the latest fashion trends, quarterly leadership development sessions, opportunities to attend industry conferences, clear career progression plans with defined promotion pathways.
  • Health & Wellness Benefits: Health insurance coverage, mental health support programs, employee wellness initiatives.
  • Employee Engagement & Culture: Fun workplace environment with seasonal team events and celebrations, annual company retreats or team-building outings, employee recognition programs with awards for outstanding contributions, opportunities to participate in community and charity events related to children’s welfare.
  • Exclusive Perks for Parents & Kids: Priority access to limited edition products for employees, bring-your-child-to-work days, discounts on children’s products.

Salary
NGN 1, 000,000 – NGN1, 200,000 / Month

Application Instructions:

The application deadline is Not Specified. Qualified and interested candidates can: Click here to apply online. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://app.dover.com/apply/talentsquare

Job Features

Job CategoryMarketing Executive, Marketing Officer, Sales / Retail / Marketing / Business Development / Analysis Jobs, Senior Marketing Manager

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