Growth & Sales Lead at Estrada International Staffing Solutions

Job Title: Growth & Sales Lead

About the Job

• As the Growth and Sales Lead, you will play a key role in driving the platform’s expansion and revenue growth.
• Reporting to the Chief Operating Officer (COO), you will lead sales and marketing initiatives to grow our user base, optimize customer retention, and position the organization as a leader in the online education industry.
• This role offers an exciting opportunity to make a significant impact in a dynamic and flexible work environment.

Key Responsibilities
Sales Strategy & Leadership:

• Develop and execute a revenue-focused sales strategy with clear targets and KPIs.
• Build and manage a high-performing sales team, providing training, coaching, and mentorship.
• Identify and pursue new market opportunities, customer segments, and strategic partnerships.
• Collaborate with product, marketing, and customer support teams to align sales strategies with organizational goals.

Marketing & User Acquisition:

• Design and implement data-driven marketing campaigns to attract, engage, and retain users.
• Manage and optimize marketing channels, including paid ads, email campaigns, social media, and content marketing.
• Lead user acquisition initiatives such as referral programs, influencer collaborations, and affiliate partnerships.
• Collaborate with the content team to develop impactful marketing materials.

Customer Relationship Management (CRM):

• Build and maintain strong relationships with customers, ensuring their needs are met.
• Collect and analyze feedback to identify areas for product innovation and improvement.
• Implement retention strategies to reduce churn and maximize customer lifetime value.

Analytics & Reporting

• Track, analyze, and report on sales and marketing performance, providing actionable insights.
• Monitor competitors and industry trends to identify growth opportunities.
• Provide regular updates and recommendations to the management team.

Key Requirements

• Bachelor’s Degree in Marketing, Business Administration or a related field; a Master’s degree is a plus.
• 3 – 5 years proven experience in sales and marketing leadership, ideally in online education or e-learning.
• Demonstrated success in achieving and surpassing sales targets.
• Proficiency in sales and marketing tools, including CRM platforms and analytics software (e.g., Google Analytics).
• Exceptional communication and interpersonal skills, with a talent for leading and collaborating with diverse teams.
• Analytical mindset with a strong understanding of marketing KPIs and performance metrics.
• Creative problem-solving skills and a passion for driving growth.

Application Instructions:

The application deadline is 2nd March, 2025. Therefore qualified and interested candidates should send their CV to: [email protected] using the job title as the subject of the mail.