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Head of Marketing at Gamma Mobility Limited

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View Jobs at Gamma Mobility Limited
Full Time Jobs
Lagos
Posted 3 months ago

Job Title: Head of Marketing

Position Summary

  • We are seeking an experienced and strategic Head of Marketing with at least 5 years of experience to lead and execute our marketing initiatives. 
  • The ideal candidate will be responsible for developing marketing campaigns, driving brand awareness, and optimizing customer acquisition strategies.

Key Responsibilities
Marketing Strategy & Brand Positioning:

  • Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention.
  • Define and enhance Gamma Mobility’s brand identity, positioning, and messaging to ensure consistency across Nigeria and Ghana.
  • Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
  • Lead marketing efforts for new product launches, ensuring proper positioning, promotion, and customer adoption.
  • Lead and manage marketing campaigns across digital, social, and traditional channels.

Digital & Performance Marketing:

  • Oversee and optimize paid digital campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.) to maximize ROI.
  • Leverage SEO, email marketing, content marketing, and influencer collaborations to drive organic traffic and engagement.
  • Implement A/B testing and data analytics to refine targeting, messaging, and campaign effectiveness.
  • Develop and execute high-impact social media strategies to grow Gamma Mobility’s online presence and drive engagement.

Product Marketing & Launches:

  • Work closely with the Product & Operations Teams to create clear product messaging and user education content.
  • Develop promotional campaigns to introduce new services and drive adoption within targeted customer segments.

Leadership & Team Development:

  • Lead and mentor the Marketing Team, including Digital Marketing Associates, Graphic Designers and PR Associates
  • Collaborate with cross-functional teams (Sales, Customer Success, Product) to align marketing with business objectives.
  • Manage marketing budgets, track performance metrics, and report insights to senior management.

Requirements

  • Minimum of 5 years of experience in marketing, preferably within fintech, mobility, or B2B sectors.
  • Strong strategic thinking and ability to translate data into actionable marketing plans.
  • Experience in digital marketing, branding, and performance marketing.
  • Strong leadership and project management skills.
  • Excellent communication and stakeholder management skills.
  • Proficiency in marketing analytics tools and CRM platforms.
  • Experience in managing budgets and optimizing ROI on marketing spend.

Application Instructions:

The application deadline is on 5th March, 2025. Qualified and interested candidates can: Click here to apply online. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Website: https://www.gammamobility.com

Job Features

Job CategoryHead of Marketing

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