Digital Marketing Manager at MyKiakia Online

Job Title: Digital Marketing Manager

Summary

• The Social Media Manager is responsible for developing and implementing the company’s social media strategy to increase brand awareness, engagement, and drive traffic to company platforms. 
• This role requires a creative and strategic thinker with a deep understanding of social media platforms and trends.

Key Responsibilities
Social Media Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with company goals.
• Create and maintain a social media calendar.
• Identify target audiences and tailor content accordingly.
• Stay up-to-date on social media trends and best practices.

Content Creation and Curation:

• Create engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
• Curate and share relevant content from external sources.
• Develop visual content, including images and videos.
• Write compelling captions and copy.

Community Management:

• Monitor and respond to comments, messages, and mentions across all social media platforms.
• Engage with followers and build relationships with influencers.
• Manage online communities and foster a positive brand image.
• Address customer inquiries and resolve issues promptly.

Social Media Advertising:

• Plan and execute social media advertising campaigns.
• Monitor and analyze campaign performance.
• Optimize campaigns for maximum ROI.
• Manage social media advertising budgets.

Analytics and Reporting:

• Track and analyze social media metrics (e.g., engagement, reach, website traffic).
• Generate regular reports on social media performance.
• Use data to inform social media strategy and content creation.
• Utilize social media analytics tools.

Brand Management:

• Ensure consistent brand messaging and visual identity across all social media platforms.
• Monitor online brand reputation and address any negative feedback.
• Stay informed about industry trends and competitor activities.

Collaboration:

• Collaborate with other departments (e.g., marketing, sales, customer service) to ensure integrated communication.
• Work with external agencies and freelancers as needed.

Qualifications

• Bachelor’s Degree in Marketing, Communications, or a related field with 2-5 years work experience.
• Proven experience managing social media accounts for a business or organization.
• Strong understanding of social media platforms and trends.
• Excellent written and verbal communication skills.
• Creative and strategic thinker.
• Proficiency in social media analytics tools.
• Experience with social media advertising.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.

Application Instructions:

The application deadline is 26th March, 2025. Therefore qualified and interested candidates should send their CVs to: [email protected] using the Job Title as the subject of the mail.

Website:

Official Job Website: https://mykiakia.com