High-Impact Sales & Operations Lead (Target-Driven Closer) at Vitalvida Limited

Job Title: High-Impact Sales & Operations Lead (Target-Driven Closer)

Job Summary

• We are seeking a high-impact, results-driven Sales & Operations Lead – someone who delivers measurable business growth, drives efficiency, and ensures every sale converts into revenue. 
• This role is for an execution-focused leader who thrives on precision, speed, and delivering real business impact.
• If you are obsessed with driving numbers, optimizing operations, and achieving bottom-line results, we want you on our team.
• Note: This is a payment-on-delivery business model, meaning success is directly tied to ensuring deliveries are completed successfully. Our goal is to maintain a 95%+ delivery success rate and achieve 24-hour delivery turnaround for customers.
• Think you have what it takes to lead, sell, and win? Apply now!

What You’ll Do (If You Can’t Handle Pressure, Don’t Apply)

• Deliver High-Impact Results: Your focus is on delivering revenue growth, minimizing inefficiencies, and scaling sales operations effectively. There is no room for mediocrity or passive leadership here.
• Drive Sales & Conversion Metrics: Ensure the sales team consistently converts leads into paying customers at optimal rates. If numbers drop, you are the one fixing it.
• Optimize End-to-End Fulfillment: Reduce delivery failures and ensure a seamless process from order placement to successful delivery within 24 hours. Excuses don’t count—only results.
• Maximize Revenue & Reduce Losses: Implement strategies to reduce failed deliveries and revenue leakages. Underperformance is not tolerated.
• Relentlessly Track & Improve Performance: Monitor every KPI in real-time, adjusting tactics instantly to optimize sales and operations. If you don’t love numbers, this job isn’t for you.
• Provide Strategic Direction on Delivery Agent Recruitment & Training: You will ensure agents are effectively onboarded and trained for efficiency, but this is not an HR role. Your role is to ensure they are well-prepared to meet operational goals.
• Collaborate with Marketing & Tech Teams to Optimize Sales Processes: You will not run ads or build websites, but you will ensure the landing pages, checkout flow, and sales funnel drive maximum conversions.
• Own & Scale the Sales Pipeline: Ensure that leads are nurtured, closed, and delivered with the highest efficiency. Anything less is failure.
• Hold the Team to High Standards: This is a results-only role—every team member under you must be pushing towards the goal or moving out of the way.

Daily Responsibilities
As the Sales & Operations Lead, you will oversee both the logistics and sales teams to drive operational excellence and sales performance. Your daily tasks will include:
Sales & Conversion Optimization:

• Review sales performance data from the previous day (lead-to-sale conversion rates).
• Meet with telesales team to address bottlenecks and push for higher conversion rates.
• Analyze abandoned leads/orders and implement strategies to recover sales.
• Work with marketing to ensure lead quality remains high and aligns with operational capacity.

Fulfillment & Delivery Execution:

• Ensure all pending orders are dispatched before noon to meet the 24-hour delivery goal.
• Track failed deliveries from the previous day and enforce immediate corrective action.
• Work with the logistics team to preempt delivery delays and reduce order failures.
• Oversee inventory levels in delivery agent bins, ensuring stock availability.

Delivery Agent Performance & Accountability:

• Hold delivery agents accountable for meeting timely dispatch & success rates.
• Resolve logistics bottlenecks by working with the inventory & delivery team.
• Ensure real-time tracking of deliveries and quickly address any emerging issues.
• Review delivery success metrics and ensure agents are hitting 95%+ completion.

Process & Data-Driven Optimization:

• Monitor daily KPIs (sales, conversion rates, delivery success, fulfillment speed).
• Adjust operational strategies based on real-time sales & logistics data.
• Hold a mid-day check-in to ensure orders are on track for same-day fulfillment.
• Streamline checkout processes, payment confirmation, and last-mile delivery coordination.

Team Leadership & Execution:

• Conduct morning standups with sales & logistics teams to set daily priorities.
• Push the team towards hitting daily order targets.
• Address any inefficiencies in the order processing pipeline.
• Track performance of telesales, fulfillment, and logistics teams—immediate action for underperformers.

End of Day Review:

• Verify if 90% of orders met the 24-hour delivery target.
• Review KPIs and address weak points for the next day.
• Ensure failed deliveries have a corrective plan for the next attempt.
• Plan for next-day fulfillment strategy to maintain momentum.

Key Performance Indicators (KPIs) & Success Metrics
Your success in this role will be measured by your ability to:

• Increase lead-to-sale conversion rates through optimized sales strategies.
• Ensure fulfillment and delivery success rates is at 95%+ while reducing order failures.
• Ensure 24-hour delivery turnaround for 90% of orders by optimizing logistics, streamlining dispatch processes, and holding delivery agents accountable for prompt execution.
• Reduce failed deliveries and revenue leakages through data-driven execution.
• Streamline operations, inventory, and logistics for continuous business growth.
• Improve delivery agent efficiency through strategic recruitment and training oversight.
• Hit and exceed revenue and sales targets consistently—no excuses, no second chances.
• Ensure sales funnel optimization by working with marketing & tech teams to improve landing page performance and checkout flows.

Requirements

• Candidates should possess a Bachelor’s Degree / HND with 5 years of experience.

Remuneration

• Base Salary: N700,000 – N1,200,000 Annually (Competitive fixed pay to attract an elite performer)
• Sales Target Bonus: N200,000 – N500,000 (Based on hitting X% of the monthly revenue goal)
• Delivery Success Bonus: N100,000 – N300,000 (For achieving 95%+ successful deliveries)
• Total Potential Earnings: N1,000,000 – N2,000,000 + When all performance metrics are met.

Why Join Us?

• Performance-Based Bonuses: Your earnings directly reflect your impact.
• Lead & Own the Game: Full control over sales & operations, no micromanagement.
• High-Intensity, High-Reward: If you thrive on delivering results, this is your place.
• Clear Growth Path: Opportunity to advance into Head of Operations or Country Lead roles as you prove your impact.

Application Instructions:

The application deadline is Not Specified. Therefore, Qualified and interested candidates can: Click here to apply online. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.