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Digital Marketer at Polaris Digitech Limited (PDL)

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View Jobs at Polaris Digitech Limited
Full Time Jobs
Ikeja Lagos
Posted 2 months ago

Job Title: Digital Marketer

Job Summary

  • A Social Media Marketer is responsible for implementing strategies to promote a brand, products, or services across various social media platforms and websites. 
  • Their goal is to engage audiences, drive traffic, and increase brand awareness and sales. Here are the key responsibilities typically associated with this role:

Responsibilities
Strategy Implementation:

  • Support in developing comprehensive social media strategies aligned with business goals.
  • Conduct competitive analysis and audience research to inform on best strategy

Content Creation:

  • Create engaging and high-quality content, including text posts, images, videos, and stories.
  • Develop a content calendar to ensure consistent posting and timely content delivery.

Platform Management:

  • Manage social media accounts on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
  • Monitor and respond to comments, messages, and mentions in a timely manner.

Sales:

  • Conversion of leads to customer providing adequate information and follow-up.
  • Engage prospects on products and services offered.

Support Campaign Planning and Execution:

  • Support in planning social media campaigns to promote products, services, or events and work to achieve set target.
  • Utilize paid advertising options on social media platforms to reach a wider audience.

Analytics and Reporting:

  • Track, analyze and report on social media and website performance metrics using tools like Google Analytics, social media insights, SEO/SEM and other analytics platforms.

Community Engagement:

  • Foster and manage online communities, encouraging interaction and engagement.
  • Address customer inquiries, complaints, and feedback professionally and promptly.

Brand Management:

  • Ensure all social media content aligns with the brand’s voice, tone, and style guidelines.
  • Collaborate with other departments (e.g., marketing, PR, customer service) to ensure cohesive brand messaging.

SEO and Content Optimization:

  • Optimize social media profiles and content for search engines.
  • Use hashtags, keywords, and other tactics to improve discover-ability.
  • Work with designer, software engineers, and other team members to create and curate content.

Application Instructions:

The application deadline is 28th March, 2025. Therefore, Qualified and interested candidates should send their updated Resume to: [email protected] using the Job Title as the subject of the email.

Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Job Features

Job CategoryDigital Marketing Jobs

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