View Jobs at First Excelsia Professional Services Limited |
Full Time Jobs |
Lagos |
Posted 18 hours ago |
Job Title: Corporate Strategy & Brand Manager
Job Summary
- Our client is seeking a Corporate Strategy & Brand Manager to lead and execute its strategic brand initiatives, ensuring consistent brand positioning and reputation across all platforms.
- The ideal candidate will be responsible for brand strategy, corporate communications, public relations, and overall brand management to enhance visibility, credibility, and market leadership.
Key Responsibilities
- Develop and implement comprehensive brand strategies to achieve business objectives, aligning with the company’s overall mission and vision.
- Define and maintain the company’s brand positioning, unique value proposition, and messaging framework.
- Oversee the development and maintenance of the company’s visual identity, including logos, typography, color palettes, and imagery.
- Create and enforce brand guidelines, ensuring consistency across all touchpoints, including marketing materials, website, social media, and advertising.
- Develop and maintain key messaging frameworks, including core messages, elevator pitches, and boilerplates.
- Manage the company’s brand assets, including logos, images, and videos, ensuring they are up-to-date, accessible, and properly used and oversees the entire content creation process from inception to completion.
- Work closely with cross-functional teams, including marketing, communications, sales, and product development, to ensure brand consistency and alignment.
- Manage budgets for brand-related initiatives, including advertising, events, and sponsorships.
- Track and analyses key performance indicators (KPIs) to measure the effectiveness of brand initiatives and informs future strategies.
- Stay up-to-date with industry trends, competitor activity, and emerging technologies to continuously improve the company’s brand presence.
- Conduct market research, competitor analysis, and trend identification to inform strategic decisions.
- Collaborate with senior leaders, department heads, and external partners to align strategic objectives and secure buy-in.
- Lead or participate in special projects, such as mergers and acquisitions, joint ventures, or strategic partnerships.
- Track and evaluate the effectiveness of strategic initiatives, identifying areas for improvement and recommending corrective actions.
- Oversee all internal and external corporate communications, including press releases, speeches, and thought leadership content and Manage relationships with media houses, digital, print, PR, and events
- Support corporate and brand activations, including sponsorships, conferences, and networking events and ensure seamless execution of brand- focused events that align with marketing objectives.
Requirements & Qualifications
- Bachelor’s Degree in marketing, Communications, Business Administration, or a related field. A master’s degree is a plus.
- 3-5years of experience in brand management, corporate communications, or marketing within a 360-marketing firm, agency, or related industry.
- Strong strategic thinking, brand storytelling, and communication skills.
- Analytical skills, with the ability to interpret data and inform brand strategies.
- Proven ability to develop and execute branding campaigns with measurable impact.
- Strong knowledge of digital marketing, PR, and reputation management.
- Experience managing media relations, crisis communication, and stakeholder engagement.
- Proficiency in marketing tools and software, including Adobe Creative Suite, social media analytics, and CRM tools.
- Ability to multitask, manage teams, and work in a fast-paced environment.
Salary
N300,00 – N400,000 monthly.
Application Instructions:
The application deadline is 10th April, 2025. therefore, Qualified and interested candidates should send their updated Resume to: [email protected] using the Job Title as the subject of the email.
Note: Only qualified candidates will be contacted. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.
Job Features
Job Category | Brand Manager |