Senior Brand Manager at FrieslandCampina WAMCO Nigeria Plc

Job Title: Senior Brand Manager

About the Job

• The Senior  brand manager should be a consumer champion with good knowledge of the Marketing 4Ps. Should be able to execute the vision, strategy and key initiatives of the brand.
• This role will be responsible for development, launch and analysis of marketing campaigns including facing promotion, new products and communication to ensure cross-functional alignment, drive key brand metrics and administration with the marketing functions.
• This role plays a key supporting role in the development and implementation of the integrated Brand Marketing Plan to achieve short and long-term business goals by providing the required administrative and marketing support to the Marketing Manager.
• The role assists in the brand’s day to day operational activities including monitoring of brand performance on a monthly and quarterly basis.
• The role is expected to build productive working relationship with Category Channel Development team,  Digital Media & Insight team, Global & Regional category teams, Finance and Supply Chain to manage the brand’s day to day operations

Vacancy Description

• Strategic Development:  Support with the development of key brand foundational tools including brand positioning and brand narrative. Develop an understanding of our strategic targets, their motivations, and identify opportunities to reach them.
• Brand analytics: Leverage data to formulate powerful insights and human truth that will inform and aid product developments, marketing campaigns and portfolio growth. Report campaign performance and initiate recommendations for optimization.
• Brand Campaign management: lead the go to markets strategy, develop and execute brand specific campaigns that span multiple channels including digital, retail, social that drive commercial results and deliver conversions working in collaboration with the integrated team.
• Leadership and collaboration: work closely with cross functional teams and agencies to lead and support the growth of people and the brand across the conversion funnel.

Brand Management:

• Coordinate and manage other functions to deliver set targets on brand
• Ensure OTIF delivery of brand activities and Innovations
• Ensure profitability and growth of the SKUs being managed
• Assist marketing manager in managing brand budget to deliver brand results
• Assist marketing manager on all issues regarding to all the brand with particular focus on one
• Assists in the development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities

Brand Ownership & Reporting:

• Be a source of all information regarding the brand and category
• Update all brand information: Monthly & Quarterly business review, Volumes forecast
• Accountable for the analysis of brand performance and brand health by constantly evaluating performance of national support activities and in-store implementation against measurable objectives (Score Card and Brand Quarterly Tracker). 

Agencies Management:

• Ensure that selected agencies deliver on clear KPIs regarding brand activities.

Brand Strategy & alignment:

• Ensure all brand activities are in line with the brand key vision and category strategy
• Participate and engage other functions during BMP process and ensure clear brand plans are developed for the next year
• Assist in the execution of the integrated activity schedule ensuring consistency with Brand Key Vision and Brand Vision Plan including communication strategy

Other:

• Delivers specific brand projects eg. co-branding with a major retailer.
• Monitors budget spend and provides timely communication to relevant stakeholders on overspend / cash availability.

What We Ask

• First Degree in any discipline
• 10 years experience
• Numerical & Analytical skills
• Entrepreneurship & creativity
• Communication Skills (includes persuasiveness)
• Results-driven attitude
• A creative mindset.
• Advanced Microsoft Office Suite (formulas, formatting. Anything that helps in the optimization process).
• Project  management Experience.

What We Offer

• A dynamic, challenging, and innovative work environment.
• We believe in nourishing growth and offer training and personal development.
• Competitive remuneration package.

Application Instructions:

The application deadline is on Not Specified. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Website: https://www.frieslandcampina.com.ng/ng/