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Senior MSA Marketing Intelligence / Analytics Officer at First Bank of Nigeria Limited

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View Jobs at First Bank of Nigeria Limited
Full Time Jobs
Lagos
Posted 1 month ago

Job Title: Senior MSA Marketing Intelligence / Analytics Officer

Duties and Responsibilities

  • Develop white papers and position papers as assigned by the GH, M&CC
  • Provide technical support relating to research, insights and documentation on key projects as assigned by the GH, M&CC 
  • Data analysis and reporting: Collect, analyse, and present data on marketing campaign performance, customer behaviour, and market trends.
  • Develop and maintain data models, databases, dashboards, and other tools for analysing marketing data.
  • Data visualization: Create reports, dashboards, and visualizations to communicate insights to stakeholders.
  • Marketing metrics development: Establish and track key performance indicators (KPIs) to measure marketing effectiveness. 
  • Conduct in-depth analysis of marketing campaigns to evaluate their performance and identify areas for improvement.
  • Provide insights and recommendations based on data analysis to optimize marketing strategies and tactics.
  • Conduct market research and competitive analysis to identify opportunities and threats in the market.
  • Perform segmentation analysis to identify target audience and tailor marketing efforts accordingly.
  • Uphold data privacy and compliance standard.
  • Campaign optimization: Use data insights to recommend improvements to marketing campaigns and tactics.
  • Market research: Conduct research to identify market trends, opportunities, and challenges.
  • Competitor analysis: Analyse competitors’ marketing strategies and performance.
  • Collaboration: Work with cross-functional teams, including marketing, sales, and product, to integrate data insights into marketing strategies.
  • Tool management: Oversee marketing analytics tools and platforms, ensuring data quality and accuracy.
  • Insight generation: Identify and communicate actionable insights to inform marketing decisions.
  • Staying up to date with industry trends and best practices in marketing analytics 
  • Prepare and present reports, presentation and dashboards to senior management and key stakeholders.
  • Conduct analysis and special projects as needed to support strategic initiatives.

Job Requirements

  • Educational Qualification: Minimum Education: B.Sc. in Marketing, Analytics, or related field.
  • Experience: Minimum 5 years’ experience in a marketing analytics or related role

Application Instructions

The application deadline is 21st April, 2025 (03:58 PM). Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION.” It is important to visit the official website (link below) for detailed information on applying successfully for this vacancy.

Website:

Official Job Website: https://www.firstbanknigeria.com

Job Features

Job CategoryMarketing Manager, Marketing Officer

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