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Digital Media Specialist at Global Profilers

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Full Time Jobs
Ibadan Oyo
Posted 4 weeks ago


Job Title: Digital Media Specialist

Job Summary

  • We are seeking a creative and results-driven Digital Media Specialist to oversee and manage multiple brands across various industries. 
  • The ideal candidate should be an expert in social media strategy, content creation, audience engagement, and performance analytics.
  • This role requires a proactive and strategic thinker with a deep understanding of digital marketing, brand positioning, and emerging trends. 
  • The Digital Media Specialist will be responsible for driving brand awareness, increasing audience engagement, and enhancing brand loyalty across multiple social media platforms. 
  • The ideal candidate should be an excellent communicator, highly organized, and capable of working independently as well as within a team environment.

Key Responsibilities
Social Media Strategy & Management:

  • Develop, implement, and manage effective social media strategies for multiple brands.
  • Create and publish engaging, high-quality content tailored for different platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, etc.).
  • Manage content calendars, ensuring consistent posting schedules aligned with each brand’s objectives.
  • Monitor, respond, and engage with online communities in a professional and brand-aligned manner.
  • Optimize social media profiles for maximum visibility and engagement.

Content Creation & Branding:

  • Collaborate with designers and content teams to develop visually appealing and compelling brand-aligned content.
  • Ensure all content aligns with brand voice, messaging, and marketing goals.
  • Write engaging captions, articles, and campaign content that resonate with target audiences.
  • Oversee video content creation and short-form content for platforms like TikTok and Instagram Reels.

Marketing Communication & Campaign Management:

  • Plan and execute data-driven social media marketing campaigns.
  • Work closely with the marketing team to support digital advertising, influencer partnerships, and promotional campaigns.
  • Stay updated on trends, competitors, and industry developments, identifying opportunities for brand differentiation.

Analytics, Reporting & Optimization:

  • Track and analyze key performance indicators (KPIs) such as engagement rates, reach, conversions, and follower growth.
  • Provide regular performance reports and offer data-driven recommendations for improvement.
  • Utilize tools like Meta Business Suite, Google Analytics, and Hootsuite to measure success and optimize campaigns.

Cross-Functional Collaboration:

  • Coordinate with marketing, PR, and design teams to maintain a unified brand presence.
  • Collaborate with customer service teams to address inquiries and manage online reputation.
  • Support additional digital marketing initiatives to ensure a holistic brand strategy.

Required Skills & Qualifications

  • Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.
  • Minimum of 4 years of experience in social media management, digital marketing, or related roles.
  • Proven ability to manage multiple brands across different industries.
  • Strong knowledge of social media platforms, algorithms, and best practices.
  • Excellent content writing, storytelling, and copywriting skills.
  • Basic understanding of graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing.
  • Experience with social media analytics tools (e.g., Meta Business Suite, Hootsuite, Google Analytics).
  • Knowledge of paid advertising strategies (e.g., Facebook Ads, LinkedIn Ads, Instagram Ads).
  • Strong teamwork and collaboration skills in a fast-paced environment.
  • High level of creativity, attention to detail, and problem-solving.
  • Ability to work independently while meeting deadlines and strategic goals.

Competencies:

  • Proactive & Innovative – Takes initiative and continuously explores ways to improve brand engagement.
  • Data-Driven – Comfortable analyzing metrics and optimizing content based on performance insights.
  • Excellent Communicator – Strong verbal and written communication skills.
  • Creative Thinker – Able to craft engaging content that resonates with diverse audiences.
  • Adaptability – Capable of managing multiple brands with unique voices and objectives.

Salary
N500,000 – N600,000 / Month.

Application Instructions:

The application deadline is 31st May 2025. Therefore, Qualified and interested candidates should send their updated Resumes to [email protected], using the Job Title as the subject of the email.

Job Features

Job CategoryDigital Management, Digital Marketing Jobs

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