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Analyst – OTT Partnerships, Marketing at MTN Nigeria

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Full Time Jobs
Lagos
Posted 2 months ago

Job Title: Analyst – OTT Partnerships, Marketing

Mission

  • Responsible for the end-to-end coordination of the implementation of consumer OTT partnership strategy and plans. 
  • It requires strong analytical skills, market insight, exceptional communication skills, relationship management skills, and a deep understanding of emerging market challenges, good negotiation and partnering skill, ability to work cross-functionally. Must be able to identify industry trends and key influencers.

Description

  • Identify opportunities for additional revenue streams through new partnerships and monetization strategies.
  • Grow recruitment and conversion of new data users through customer engagements on OTT platforms.
  • Implement and manage creative marketing campaigns and promotions that increase user awareness and drive customer acquisition.
  • Collaborate with internal and external teams to execute campaigns aimed at increasing data revenue and user engagement.
  • Collaborate with the Business Intelligence (BI) team to maintain databases, tools, and models for tracking and analyzing proposition performance metrics.
  • Leverage data-driven insights to refine product offerings and make informed decisions about future proposition development.
  • Develop a deep understanding of our business and partners’ needs, industry trends, and competitive landscape to drive revenue through collaborative efforts with partners.
  • Develop and execute strategies to drive incremental data revenue, increase MTN digital distribution, and enhance the user experience on MTN e-store on partner’s platforms in collaboration with partners.
  • Drive the implementation of scalable initiatives with partners, ensuring they meet business objectives.
  • Establish and manage strategic partnerships with OTT providers (e.g., Meta, TikTok, Google) and tech startups to enhance content offerings and drive revenue growth.
  • Support the development and execution of joint marketing campaigns in collaboration with OTT partners to increase data usage and user acquisition.
  • Conduct data product audits and reviews, customer use analysis, competitive analysis of matching products, and feedback on product enhancement
  • Track the performance of launched data propositions by monitoring key performance indicators (KPIs), including user engagement, data revenue, and customer satisfaction.
  • Prepare detailed reports on proposition performance, highlighting areas for improvement and optimization.

Requirements
Education:

  • First Degree in any related discipline 
  • Fluent in English

Experience:
3 – 7 years’ experience with experience working with others

  • Experience working in a medium organization 
  • Experience in product development, customer experience, Analytical Skills, Presentations and conceptualization of Concept.

Application Instructions:

The application deadline is 22nd April, 2025. Therefore, Qualified and interested candidates can: “CLICK HERE TO SUBMIT APPLICATION”. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website:  https://www.mtn.ng/

Job Features

Job CategoryAnalyst

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