Customer Marketing Executive at Guinness Nigeria Plc

Job Title: Customer Marketing Executive

Purpose of Role

• Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.
• Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).

Role Responsibilities
Activities Planning:

• Develop an activity master calendar on a quarterly basis.
• Collaborate with sales & marketing teams to execute activities as per plan.

Activation Execution:

• Track pre and post-M&E approvals for the Customer Marketing department
• Manage activities calendar ensuring timely rollout.

Performance Monitoring:

• Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.
• Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth

Communication Leadership:

• Showcase best practice and customer marketing wins internally and externally

Evaluation & Insights:

• Evaluate sales & marketing activity effectiveness regularly.
• Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.

Experience / Qualifications

• Bachelor’s Degree in Business Administration or Marketing
• Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
• Ability to manage multiple projects simultaneously while maintaining high attention to detail

Application Instructions:

The application deadline is 9th May, 2025.  Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION.” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Websites: https://guinness-nigeria.com/en/careers