User Growth Manager at Opay

Job Title: User Growth Manager

Job Summary

• The User Growth Manager will be responsible for developing and executing strategies to significantly expand OPay’s user base in Nigeria.
• This is an onsite role based in Lagos, requiring a hands-on approach to drive user acquisition, activation, and retention. 
• The ideal candidate will be data-driven, creative, and possess a strong understanding of the Nigerian market and user behavior.

Responsibilities

• Develop and Execute Growth Strategies: Design and implement comprehensive user growth strategies to achieve ambitious user acquisition targets across various OPay product lines.
• Optimize User Acquisition Channels: Identify, evaluate, and optimize user acquisition channels, including but not limited to:
  • Offline marketing and community engagement initiatives.
  • Partnerships and collaborations.
  • Referral programs.
  • Digital marketing campaigns (social media, search, etc.).
• Drive User Activation and Onboarding: Develop and implement effective user onboarding flows and in-app experiences to maximize user activation and engagement.
• Enhance User Retention: Create and execute strategies to improve user retention rates, reduce churn, and increase user lifetime value.
• Data Analysis and Reporting: Analyze user data to identify trends, opportunities, and areas for improvement. Generate regular reports on user growth metrics and present findings to management.
• A/B Testing and Experimentation: Design and conduct A/B tests and experiments to optimize growth strategies and improve key metrics.
• Market Research: Stay up-to-date with market trends, competitor activities, and user behavior in the Nigerian fintech landscape.
• Collaboration: Work closely with marketing, product, operations, and other teams to align growth efforts and achieve company objectives.
• Budget Management: Manage and optimize the user growth budget to ensure efficient and effective spending.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Economics, or a related field.
• 3-5 years of experience in a user growth, growth marketing, or related role, preferably within the fintech, e-commerce, or mobile app industry in Nigeria.
• Proven track record of successfully driving user growth and achieving targets.
• Strong understanding of the Nigerian market, user behavior, and cultural nuances.
• Excellent analytical and data-driven decision-making skills.
• Proficiency in data analysis tools (e.g., Excel, SQL) and marketing analytics platforms.
• Creative thinking and problem-solving abilities.
• Strongcommunication, interpersonal, and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with offline marketing and community engagement strategies in Nigeria is a strong advantage.

Application Instructions:

The application deadline is on 2nd June, 2025. Therefore, qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Official Job Website: https://www.opayweb.com/