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Posted 2 hours ago |
Job Title: Product Marketing Manager
Why You’ll Love This Role
- You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
- You’ll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
- You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
- You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
- You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.
As a product marketing manager, you will
- Develop and execute go-to-market (GTM) strategies for a range of products.
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
- Lead content planning with product managers —from website copy to whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading cross-functional teams to drive awareness and adoption.
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
What we are looking for in you
- A passion for technology and open source—you get excited about innovation, software, and community-driven development.
- Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
- Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
- Excellent communication skills, both written and verbal.
Nice-to-have skills:
- Data-driven mindset, using insights to refine strategies and improve performance.
- Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
- Comfort working cross-functionally with product, sales, partners, and marketing teams.
What we offer colleagues
- We consider geographical location, experience, and performance in shaping compensation worldwide.
- We revisit compensation annually (and more often for graduates and associates) to ensure we recognize outstanding performance. In addition to base pay, we offer a performance-driven annual bonus or commission. We provide all team members with additional benefits which reflect our values and ideals.
- We balance our programs to meet local needs and ensure fairness globally.
- Distributed work environment with twice-yearly team sprints in person
- Personal learning and development budget of USD 2,000 per year
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Maternity and paternity leave
- Team Member Assistance Program & Wellness Platform
- Opportunity to travel to new locations to meet colleagues
- Priority Pass and travel upgrades for long-haul company events.
Application Instructions:
The application deadline is NOT SPECIFIED. Therefore, Qualified and interested candidates can: “CLICK HERE TO APPLY ONLINE”. It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.
Website:
Official Job Website: https://canonical.com/
Job Features
Job Category | Product Marketer |