Unilever Recruitment for Category Manager, Home Care

Full Time Jobs

Lagos Nigeria

Posted 3 years ago

Unilever Nigeria Plc is a global multinational and fast-moving consumer goods (FMCG) company in over 190 countries in the world.

JOB TITLE: Category Manager, Home Care

JOB LOCATION: Lagos

JOB DETAILS:

Mainly responsible for the deployment and execution of category marketing plans across multiple platforms.
Manage and grow Home Care category through category-driven activation, renovation of current core portfolio and brilliant implementation of NPD platforms
Achieve category share and profitable NPS/profit growth targets through translation of category & marketing plans into market-implementation and customer plans (with potential for tailor-made activities).
Champion the consumer needs and category passion within the overall business
Champion competitive behaviour and mindset throughout the business and translate it into targeted marketing activities to grow category share
Deliver market and customer-knowledge driven input into innovation platform projects and category planning to ensure requirements of brands will be met in the future.
Lead market implementation of those platforms and develop world-class activation mix.

Main Accountabilities

Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
Represent product (insights), category strategy and product quality requirements on the cross-functional discounter team
Develop & lead implementation of activation platforms and ideas based on the category vision plan and work with agencies for RM, PR, BTL deliverables for the category.
Translate marketing & category plan into a business framework and optimise commercial opportunities (identify threats). Feed into monthly and annual planning processes.
Develop and implement 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension.
Pro-actively feed market, category and customer requirements into platform innovation projects
Champion optimal launch of innovation platform
Work with communication team to ensure single minded communication message is created in line with the category building communication plan, consistent with category needs.
Monitor and review effectiveness of innovation and renovation programme to inform future plans. Ensure continued focus on and support of innovation platforms once launched.

Critical success Factors for the Job
Relevant Experience (Essential):

Four (4) to (6) six years relevant experience in category management in a Fast-Moving-Consumer Goods (FMCG) environment.
Business Management and Category development experience will be an added advantage.
Good understanding of Business Financial with the view of growing profitable brands.

Key Competencies (SOL’s):