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Digital Marketing Manager (Remote) at Busha Digital Limited

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View Jobs at Busha Digital Limited
Full Time Jobs
Lagos
Posted 3 years ago

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Lagos (Remote)
Employment Type: Full-time
Department: Marketing

Overview

  • We are looking for a motivated and result-driven Digital Marketing Manager to join our marketing team to drive mobile acquisition; you will be responsible for setting up, implementing, and managing the overall company’s digital marketing strategy.
  • Your central goal is to develop, implement, track, and optimise our digital marketing campaigns across all digital channels.
  • You will work with other cross-functional team members and rely heavily on qualitative and quantitative data to make informed decisions.
  • Your duties will also include maintaining open communication with other departments during the whole process.

Responsibilities

  • Design and oversee all aspects of the marketing department, including our marketing database, email, and other advertising campaigns
  • Plan, implement and monitor all digital marketing campaigns, including SEO/SEM, and display advertising across all digital networks.
  • Develop and monitor campaign budgets
  • Identify trends and insights, and optimise spending and performance based on insights.
  • Develop strategies that drive customers to the app store for acquisitions
  • Collaborate with internal teams to create landing pages that would optimise mobile downloads and acquisition
  • Suggest activities for improving the quality of content online
  • Oversee and manage all contests, giveaways, and other digital projects
  • Work with your team to brainstorm new and innovative growth strategies
  • Prepare accurate reports on our marketing campaign’s overall performance
  • Stay up to date with the latest technology, industry and market trends, and best practices

Requirements
The ideal candidate must have:

  • Candidates should possess relevant qualifications
  • A minimum of 2 years experience as a Digital Marketing Manager with experience in mobile acquisition
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimising landing pages and user funnels
  • Solid knowledge of analytics tools and MMPs (E.g., Google analytics, AppsFlyer, Firebase, etc.)
  • Working knowledge of Ad serving tools
  • Outstanding communication and interpersonal skills
  • Up to date on the latest trends and technologies in digital marketing.

Nice to haves:

  • Copywriting abilities
  • Have an idea of what good design is
  • Self-starter with the ability to work independently and collaborate with a team.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Features

Job CategoryDigital Management, Digital Marketing Jobs

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