Digital Marketing Specialist At Chocolate City Music

Position Title: Assistant Technical Officer – Pharmacy

Location:     Lagos, Nigeria

Job Type:Full time

Job Summary

Drive awareness of/for the label, its roster of artists, and projects that the label undertakes. Work closely with the internal team, external contractors, and the Talent/Artist Team to develop content around the digital footprint.

• Minimum Qualification: Degree
• Experience Level: Mid level
• Experience Length: 2 years

Job Description/Requirements

• Facilitate multimedia campaigns that grow our artist’s online and offline presence
• Continuously monitoring all Chocolate City Music Assets channels and accounts to capitalize on industry trends via growth strategies – including Website and social media.
• Supervise the implementation of content calendars featuring micro-content (e.g., Graphics, GIF’s Videos, and sponsored campaigns) on Websites and social media
• Compile weekly and growth strategies using Digital Listening tools such as Brand 24 and Sprout.
• Lead on online consumer experience across Chocolate City Music Assets including (Website and social media), monitoring content updates, and SEO performance.
• Working with internal (Digital Sales & social media) stakeholders to develop and execute followership on all social media and DSP assets
• Supervising the creation of digital corporate and artist brands and drive sales.
• Develop, execute and manage digital marketing budget and campaigns that drive conversion and sales for reach release using analytics, insights, industry, trends, professional experience, and best practices.
• Manage and optimize the music videos released on company-owned YouTube channels to growing subscriber’s base.
• Work strategically with internal (sales & marketing) stakeholders to drive marketing campaigns to back catalogs.

Requirements:

• Experience devising and implementing a creative strategy for entertainment entities from brief to execution,
• Strong experience with digital media listening tools analysis
• Excellent PowerPoint, Word, and Excel skills
• Google Ads Certification (Display and Video Ads)
• SEO proficiency
• Facebook Blueprint
• Digital Marketing Fundamentals (Google)
• YouTube Mastery & Masterclass Certification

Additional qualification: Any Data Science Certification