Head Of Traffic Operations At Jumia

About Jumia

Jumia is Africa’s leading internet group, with already over 3,000 employees in more than 20 African countries and huge successes such as Jumia, Jumia Travel, Jumia Food, Jumia Deals, Jumia House, Jumia Jobs and Jumia Services. It is led by top talented leaders offering a great mix of local and international talents and is backed by MTN, Millicom, Rocket Internet, Axa, Orange, Goldman Sachs & CdC.

Job Title: Head of Traffic Operations

Location: Lagos

Job Description:

• As Head of Traffic Operations you will be responsible for carrying the consumer along the funnel, from his first step on the app to the final conversion.
• You will work closely with marketing, tech and commercial teams and ensure:
  • We propose the best user experience,
  • We animate continuously our app through campaigns and fresh content,
  • We engage our consumers through games, promotions and deals,
  • We increase repurchasing rate through JumiaPrime
•  You will be especially be involved during Jumia’s signature Tier 1 events – Black Friday, Jumia Anniversary etc – a key moment for customer acquisition and retention, by leading the organization of those campaign and ensure its performance.

Key Responsibilities
Campaign Management:

• Plan, manage and execute all campaigns of Jumia (Tier 1, weekly campaigns, Super Brand Day, Super Brand Week, etc).
• Establishing a 12 months rolling campaign planning.
• Define campaign concept and plan to drive acquisition, usage and engagement (deals logic, games, animations, user flow etc).
• Define consumer needs and hunting list to support each campaign and work closely with commercial teams to ensure we source good assortment and deals for the identified needs
• Build the marketing 360 plan across channels that will support each campaign and make sure it is executed properly.
• Gather learnings & performance data from all stakeholders and enrich the calendar accordingly.

User Flow and Homepage Operations:

• Supervise Jumia App & Website and ensure an efficient e-merchandising: maintain the site daily, challenge product assortment, catalog structure and navigation, and optimize user experience to maximize conversion and usage as well as ensure outstanding quality of the content.
• Suggest, Implement and try out new IT/technical features following AB test.
• Manage onsite managers who will execute & apply all required changes for marketing & promotional campaigns.
• Track key business indicators and ensure regular reporting and feedback with high value-added analysis (shop, search, funnel performance…) and provide business-oriented insights to the relevant team (marketing, commercial, graphics).
• Be Creative and keep up to date with new e-commerce ideas and innovations to try.

Consumer Engagement Tools:

• You will put in place the engagement roadmap to ensure  MAC / YAC growth.
• Supervise Flash Sales : ensure best user experience, quality of deals and high level of traffic  (initiatives across channels such as games, product feed, SoMe assets, automated home page widgets etc).
• Manage gamification strategy (shake and win, wheel of fortune, flip and win etc) and ensure test and learn approach.
• Promotions & vouchers : develop new promotions and vouchers initiatives (new customer voucher, marketplace voucher, category voucher, brand voucher, etc)

Prime:

• Build marketing strategy of Jumia Prime across channels (automated PN, SoMe recurrent push, influencers give aways, etc) and ensure its proper execution.
• Define education mechanisms and strong communication plan to support the key value propositions of the service.
• Develop initiatives and campaigns to drive Prime acquisition.

KPIs to Evaluate Success
Performance:

• GMV (NMV)
• Orders
• CVR
• CTR

Consumers:

• # New customers
• # Active consumers
• Monthly Active Consumer

Quality on execution:

• OBR (onsite basic review)
• CBR (campaign basic review)

Qualification & Requirements

• Top-tier Engineering school, or top-tier Business school with clear analytical profile
• Excellent communication skills in English, and willingness to be immersed in an very international and entrepreneurial environment
• Sharp, analytical mind and an entrepreneurial spirit
• +8 years experience in marketing or digital marketing.
• Well organized and ability to simultaneously handle multiple projects
• Proficiency in advanced excel
• Level headed and can express ideas in a clear and impactful manner

We Offer

• A unique experience in an entrepreneurial, yet structured environment
• The opportunity to become part of a highly professional and dynamic team working around the world
• An unparalleled personal and professional growth as our longer-term objective is to train the next generation of leaders for our future internet ventures
• Competitive compensation.

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