MBA Marketing Manager at Lagos Business School (LBS)

Lagos Business School is committed to creating and transmitting management and business knowledge based on a Christian conception of the human person and of economic activity relevant to Nigeria and Africa at large. We strive to be a world class business school which will have a significant impact on the practice of management.

We are recruiting to fill the position below:

Job Title: MBA Marketing Manager

Job Code: MKTM042022
Location: Lagos

Key Responsibility

• To ensure that the school maintains the EMBA/MBA/MMBA/MEMBA market flagship within the environment and positioned to compete for market share with Top tier.

Essential Duties / Key Job Roles and Responsibilities

• Develop and implement EMBA/MEMBA/MMBA/MBA marketing and recruitment strategy to attract quality candidates across diverse industry sectors, disciplines and backgrounds.
• Plan and implement information sessions and open days; make presentations to relevant target markets for recruitment purposes within and outside Nigeria. Ensure regional and global coverage of marketing activities.
• Develop and implement integrated marketing and strategic PR to strengthen the EMBA/MEMBA/MMBA/MBA as a premium brand.
• Deploy web strategies, paid searches, email campaigns and innovative social media to increases recruitment success.
• Conduct research on the EMBA/MEMBA/MMBA/MBA market and present report for management decisions. Monitor the activities of competitors including foreign Business Schools and align recruitment practices to trends.
• Plan and implement market cultivation strategies for sourcing of prospects from all channels – building admission pipeline.
• Act as first point of contact and provide expert advice to applicants on recruitment and admission processes.
• Provide advice on branding of EMBA/MEMBA/MMBA/MBA brochures, flyers and other marketing communications materials. Provide information and news items on the website to enhance recruitment.
• Develop long range organisational and promotional/marketing plans (print, electronic and other medium) for programs and initiatives which support and promote the academic missions of the institution related to admissions.
• Provide leadership in positioning the LBS in the MBA admission marketplace to expand visibility to attract, select, enroll and retain a diverse student body.
• Develop annual targets and projections for MBA, MMBA, EMBA and MEMBA recruitment activities for use in overall budget projections.
• Any other specific or adhoc duty to be assigned by line manager from time to time.

Key Performance Indicators:

• Achieving agreed target number of enrollment for EMBA/MEMBA/MMBA/MBA
• Number of new Channels developed
• Achieving agreed target in pipeline
• Achieving agreed target revenue
• Number of attendances at information sessions and open days
• Brand visibility in educational fairs.

Qualifications

• Minimum of MBA

Experience:

• Minimum of 5 years in sales and marketing position.
• Experience gained in service marketing and business development, Consulting or project management will be an advantage.

Skills Required:

• Planning and organisational skills and initiative
• Strong interpersonal/human relations skills
• Digital Marketing skills
• Excellent time management skills
• Excellent oral and written communication skills
• Influencing and presentation skills
• Flexibility in work schedule
• High integrity, reliability and confidentiality
• Recruiting and public speaking skills
• Knowledge of project management
• Knowledge of tertiary education policies and procedures in Nigeria and globally
• Ability to prepare financial/budget reports
• Experience in sales or marketing
• Working knowledge of MS office
• Knowledge of channels development
• Knowledge of PR, branding and integrated marketing
• Knowledge of enrollment planning, demographics, recruitment, marketing and admission terminology, policies and procedures.

Application Closing Date
18th April, 2022.

How to Apply
Interested and qualified candidates should forward their CV to: [email protected] using the Job Title as the subject of the mail.

Note

• Please indicate “HCP042022” as the Job Code.
• Only shortlisted candidates shall be contacted.