Area Sales Manager (ASM), South-South Region at Airtel Nigeria

Job Title: Area Sales Manager (ASM), South-South Region

Job Description

• To maximize revenue and subscriber acquisition (gross and net additions) opportunities in assigned territory through channel effectiveness (wholesale & retail), adequate recharge availability and implementation of planned sales & distribution and marketing strategies

Responsibilities

• To achieve recharge sales target within state/area
• To ensure adequate availability of all recharge denominations in sub CP and retail points.
• To ensure channel partners are making stock available and distributing to their network of sub-CPs and retailers
• To achieve ERC, RCV and E-pin target in agreed ratios.
• Constantly identify opportunities for driving activation and recharge sales within territory.

Achieve Share of Gross & Net Additions (SOGA & SONA):

• Ensure full-fledged achievement of Gross Adds targets by driving market initiatives in assigned area.
• Effective management of direct activation teams and monitoring of CP bus activation activities.
• KYC Optimization at Trade level by ensuring adequate and functional deployment of KYC kits
• Drive KYC inactivity to nil
• Other initiatives to increase GAD including new site launch
• Ensure activation of Quality GADs in assigned area.
• Develop and implement activities that will increase SONA in assigned area

Decrement:

• Implementation of customer driven activities (product launches, town storms etc) in assigned area
• Drive voice and data business performance by implementation of revenue generating activities and initiatives in assigned territory

Channel branding and visibility:

• Ensure appropriate and effective outlet branding is carried out in line with the “look of success” within the territory.
• Identify visibility opportunities for Airtel brand within the territory.
• Ensure ITP increases and gives impetus to iCMS and iRMS
• Effective management of POS stock in warehouse to avoid damage, wastage and obsolete materials.
• Train Market Developers on POS deployment in line with “look of success”.

Distribution Infrastructure:

• Recruit appropriate number of Retailers- RSOs, SSOs, ERCOs in line with scientific distribution requirements.
• Migrate all other retailers to become one stop shop SSOs and SSOs
• Maintain ratio of RSO(5):SSO(1) in line with scientific distribution.
• Maintain KYC infra ratio of 1kit:3 SSOs.
• Identify and recruit suitable sub channel partners in territory for effective product re-distribution

BTS Management:

• Ensure constant CLS elimination.
• Develop subscriber acquisition and other marketing initiatives to drive revenue in CLS site locations.
• New Site Launch Plan and Distribution Preparedness.
• Effectively drive and manage target driven initiatives and projects

Industry Awareness/Competition Intelligence:

• Effectively report competitive activities within assigned territory and implement adequate counter initiatives.
• Track on-going initiatives in Market
• Address or escalate any unusual competitor activity and sale support that may be a threat to performance of the business.

Dimensions
Financial Dimensions:

• SOGA/ SONA
• Decrement 
• Channel Satisfaction Score
• Active Sub CP channels
• RSOs/ SSOs

Other Dimensions:

• Direct reports: Market Developers

Educational Qualifications  

• Bachelor’s Degree in Social Sciences, Marketing, Business Management, Engineering or Computer Science.
• Master’s in Business Administration or Management will be an advantage
• Project management qualification will be an advantage.

Relevant Experience & &Functional / Technical Skills:

• 3+ years of commercial/ business management experience
• Team leadership experience
• 1 – 2 years of relevant experience in Airtel products 
• Computer literacy
• Sales knowledge
• Product/ Service development
• Product/ Service management
• Interpersonal skills
• Customer orientation.

Other requirements:

• Committed to common goals and values of the organization.
• Passion for customer satisfaction and service delivery
• A strong work ethic with positive attitude.
• Team Leader & Player: Independent, confident and objective
• Attention to detail/ excellent oral and written communication skills.
• Good presentation skills.
• Ability to maintain confidentiality at all times
• Result Orientation
• Great problem-solving skills
• Good communications skills.
• Good interpersonal skills 
• Customer centric
• Sound understanding of Sales systems and Process 
• Creative self-starter.

Application Instructions:

The application deadline is 2nd May, 2025 (05:00 PM). Therefore, Qualified and interested candidates can “CLICK HERE TO SUBMIT APPLICATION” It is important to visit the official website (link found below) for detailed information on how to apply successfully for this vacancy.

Website:
Official Job Website: https://airtel.africa/