Commercial Lead (Product Launch & Market Strategy) – Remote at Parish Development and Investment Company (PDIC)

Job Title: Commercial Lead (Product Launch & Market Strategy)

Job Summary

• We are looking for a strategic and innovative Commercial Lead to spearhead the launch and commercialization of a new product line. The successful candidate will have 3–5 years of experience in commercial strategy, sales, or business development, with a proven track record of implementing go-to-market (GTM) and route-to-market (RTM) strategies. This role is vital to ensuring successful product market entry and long-term revenue growth.

Key Responsibilities

• Develop and execute GTM and RTM plans tailored to product goals and market dynamics.
• Identify, build, and manage distribution networks and key commercial partnerships.
• Analyze market trends and competitors to inform pricing and promotional strategies.
• Lead sales planning initiatives and identify opportunities to expand market reach.
• Manage key customer relationships and foster strong client engagement.
• Collaborate with leadership to align sales targets with business objectives.
• Track sales metrics and market feedback to refine commercial strategies.
• Prepare reports and presentations for stakeholders and executive leadership.
• Stay abreast of industry innovations and adjust tactics accordingly.

Qualifications

• Bachelor’s or Master’s Degree in Business, Marketing, Economics, or a related field.
• Minimum of 3 years’ experience in commercial strategy, business development, or product marketing.
• Experience launching new products in emerging markets is highly desirable.

Core Skills and Competencies:

• Deep understanding of GTM and RTM strategies.
• Strong leadership and project management capabilities.
• Excellent communication and stakeholder engagement skills.
• Analytical mindset with proficiency in performance analysis tools.
• Creative thinker with the ability to drive innovation and market differentiation.
• Proficiency in CRM platforms, sales analytics, and business modeling tools.

Application Instructions:

The application deadline is on 9th May 2025. Therefore qualified and interested candidates can send their CVs and cover letters demonstrating how they meet the criteria to: [email protected] using “Business Development Lead” as the subject of the mail.

Note: Only shortlisted candidates will be contacted for interview.